We tell stories that fund ideas.

1,253% Average % of goal raised on kickstarter

BMW Films And countless other iconic campaigns

$255,669 Travail's record restaurant raise on kickstarter

Fallon is helping tomorrow's biggest success stories take off.

Platforms like Kickstarter and Indiegogo make effective storytelling the vital first step in any project's lifecycle. That's why we're offering a customizable kit of strategy, video production, page content, PR, and community management to help launch promising crowdfunding projects with no up-front fees.

Case Study


Democratizing Fine Dining in Robbinsdale, MN

A team from Fallon created the campaign that helped Travail rocket past their $75,000 goal in just six hours. Only three hours later, they shattered the all-time record for restaurant projects on Kickstarter. Andrew Zimmern called Travail's success "a happening" that "transcended restaurant openings as we have come to know them."

View Campaign
  • Right now the food world is inspired by the Cinderella story of Minnesota's Travail restaurant.

    Boston Globe

  • While other restaurants have received Kickstarter funding, none have had nearly the success or the community support of Travail.


  • Is Kickstarter the future of restaurant financing?


  • Annihilate. Crush. Whatever you want to call it, Travail’s much buzzed about Kickstarter campaign ended yesterday with a grand total of $255,669.

    Secrets of the City

  • This represents a sea change in terms of how local restaurants
    get funded.

    Andrew Zimmern

How it works?

  • Apply

    Use our simple online form to tell us why the world needs your project.

  • Select

    We'll chat with select makers and partner with the ones who inspire us or make us jealous.

  • Plan

    Together, we'll refine your story and rewards to woo your target backers.

  • Produce

    We'll tell your story with video, pictures, and words that will help get you seen, heard, and paid.

  • Launch

    We'll help you with PR and project updates as your growing backer community propels you toward your goal—and beyond.

What's in a kit?

What comes in a kit depends on you and your idea.

All projects are different, and so are the people behind them. We'll work with you to deliver content and services tailored to help your project succeed.

  • Strategy

    Defining your target backers and determining how to reach them.

  • Storytelling

    Turning your idea into something people adore.

  • Video Production

    The most effective, sharable version of your story, expertly produced with magic machines.

  • Photography

    What will people picture when they think of your idea? We'll make some pretty pictures to dress up your campaign and correspondence.

  • Reward Strategy

    Let's give 'em what they want, shall we?

  • PR

    Give your idea a shot of earned media turbo-boost and get people talking.

  • Community Management

    Whoa! You've got backers now. Let's say hello.

  • No Up-Front Fees

    We understand crowdfunding projects typically don't have a lot of money to fund their campaign, so StarterKit costs $0 in fees to get started.

  • Consider it our investment in you. We like you.

  • Success-Based Compensation

    Our compensation is tied to your success. That could mean taking a percentage of your raise or a small equity stake in your continuing project.

Get started

We're ready to tell your story. Are you ready for StarterKit?

Fill out the form below and tell us about your project. Explain what it is and why it absolutely needs to happen. We'll review and follow up on the best ideas we get.

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I have read and I agree to Fallon StarterKit's
Terms & Conditions

Thank you for your interest in Fallon StarterKit

You should get an email soon confirming receipt of your application. Real, live human beings will take a look at your idea and let you know if we can help make it huge.

Thank you,
The Fallon StarterKit Team