The CTS Sport Sedan was designed with near-perfect 50-50 weight balance from front to back, giving it extremely precise control through corners. In “Front to Back,” this is presented as both a metaphor and an unbelievable real-life example. There were no camera tricks or computer graphics used in the spot–just one incredibly agile sedan. Not to mention the other one.

Continuing the effort to help hardworking Americans keep more of what they earn, HR Block took on its largest challenge yet, offering the people of Detroit a free Second Look at their taxes to see if we could find them money others had missed. Turns out we could−and in a very big way. The resulting campaign features stories of the people we met, the lives we touched and the mark we left on this great American city. This award-winning work continues to reinforce that Americans should Never Settle For Less.

As a Fortune 100 company and member of the Dow Jones, Travelers is a leading provider of commercial and personal insurance.  But it’s also a company with a caring, human side and a big heart.  This spot, the sixth featuring the lovable and now iconic Travelers dog, reminds us all of the importance of thinking of others at this time of year.

In the newest campaign from Charter, we introduce their partnership with St. Louis Ram’s superstar QB, Sam Bradford. Because while Sam Bradford and the St. Louis Rams are awesome, Charter’s unbelievable products and services have the people of St. Louis just as passionate about another superstar.
Having a superstar quarterback show up in front of your house is pretty awesome. But having a Charter service technician show up within his 2-hour appointment window is even more awesome.

In “Flash” a man is driving his Cadillac SRX through a quiet neighborhood in the rain when a garbage truck runs a stop sign, and seems about to broadside his Cadillac. The man driving the SRX slams on his brakes, as we see vivid scenes from his life pass before his eyes. However, before the flashback reaches adolescence, it suddenly ends, and the SRX stops with enough space to prevent the potentially fatal collision. A voiceover says, “Your life will have to flash by even faster,” and explains how Cadillac’s auto-dry brakes significantly reduce stopping distances, preventing accidents in inclement weather.

In “Bellissimo” we watch a new red Ferrari as it accelerates around a racetrack. A voiceover asks “What if we told you that Cadillac borrowed technology from Ferrari for its suspension system?” We then see that things are not as they appear. We have been watching the Ferrari from the rearview mirror of a 556-horsepower Cadillac CTS-V.The camera then pulls back as we watch the Ferrari follow the Cadillac around the racetrack, at very high speeds, as the voiceover explains, actually, “What if we told you it was Ferrari that borrowed its suspension technology from Cadillac?”

In this newest spot, Chopper discovers his prized possession has been stolen and embarks on a search, scouring high and low to recover his stolen bone, to no avail. Upon returning home, Chopper discovers that Travelers’ around-the-clock claim service has swiftly replaced his stolen possession. With a new bone waiting for him, Chopper is back to being a happy dog. Length – :45

No matter what goes wrong, Cadillac Shield has you covered. That’s the idea behind this introductory commercial for Cadillac’s new, all-encompassing customer service program. With Cadillac Shield, you can drive carefree. Who better to capture this feeling than a rough-and-tumble six-year-old?

Chopper is back! Reprising one of our most beloved spots of recent years, the newest Travelers ad, “Cat Burglar,” shows that the right insurance coverage allows you to worry less about what might come your way.   This spot also marks the return of a classic Travelers brand line, “It’s better under the umbrella,” again reinforcing the security that comes with the proper insurance protection.

While testing the Cadillac CTS-V sedan on the notorious Nurburgring racetrack in Germany, Cadillac engineers discovered that the windshield wipers simply couldn’t keep up. So they redesigned them to handle speeds of 190 miles per hour. It’s a strong testament to Cadillac’s engineering prowess and makes a compelling story.

Directed by independent film legend Mark Romanek, our first brand effort for HR Block shows how their expertise has helped the people of Greenback, Tennessee and the Nickel Diner in Los Angeles never settle for less again. Length – 2:25

More. It’s scarce in today’s world. You’re asked to be happy with less. In your paycheck, your grocery cart and your personal life. But when it comes to your tax return, you never have to settle for less. We went to a diner in Los Angeles and a small town in Tennessee  to show just how great it feels to get more.

H&R Block At Home demonstrates the pitfalls of using the wrong tool for the job in this real-life demonstration of a demolition crew trying to take down a building with improper equipment.   A good lesson for those using do-it-yourself tax software, or heavy machinery.

This :45 light-hearted parody of the high fashion world makes the point that only TheLadders.com has the $100K+ job listings, career tools and one-on-one guidance it takes to make job seekers their most attractive to employers and recruiters. In fact, the spot includes performances by real members of TheLadders.

With a striking profile and a 556-horsepower supercharged engine, the Cadillac CTS-V offers equal doses of adrenaline and elegance. And so does this commerical. It reflects an essential product truth: While designing the Cadillac CTS-V Coupe, its designer was inspired by the profile of an archer drawing his bow.

This :60 launch spot for The Cosmopolitan of Las Vegas luxury resort establishes a distinct new Las Vegas experience – one with “Just the Right Amount of Wrong”. Stories are crafted and left open-ended, to be completed by the viewer on their own visit to the resort.

To announce their new obsession with customer service, Charter recently unveiled 5 new commercials. In this spot, we discover a Charter Service technician who is engaged in a bizarre “training ritual” designed to help him avoid getting his boots wet in the sprinklers on his customer’s lawns. He successfully navigates the gauntlet of sprinklers, proving that Charter is truly “Obsessed with Better.”

The latest Travelers campaign celebrates the idea that with Travelers, you can “Take the scary out of life.” With the right insurance that fits your needs, you’ll worry less and enjoy life more. The message comes to life first in “Watering Hole,” which opens with an array of animals converging around a watering hole in Africa. Under normal circumstances, the diverse mix of animals would create a dangerous situation. However, there is no sense of fear, as all the animals are getting along wonderfully: When you’re not worried about potential dangers, the world is less threatening.

In this age of lifestreaming–where people increasingly live out loud across social networks–Fallon built a better, more convenient social organizer for prolific social networking. Then we generously gave it away for free. To-date, Fallon’s Skimmer has garnered millions of reach impressions from social web chatter, and over 200,000 users have now used Skimmer as their dashboard to the social web. And in 2009, Skimmer was recognized with the Gold Design Lion at the Cannes International Advertising Festival.

“Thelma & Norma” features two 70-something, grandmotherly women sitting on a couch in a traditional living room drinking tea. Contrary to their images, their voices are that of two middle- aged, hillbilly men using poor grammar. This spot is set up, in a humorous and non-threatening manner, to show the very real problems caused by identity theft. It is paid off by the promotion of Citi’s Identity Theft Solutions, a free service available to all Citi card and bank customers, offering Fraud Early Warning and Identity Theft Specialists who help victims of identity theft get their lives back.

“Cat Herders” brings to life the expression “like herding cats,” often used in technology circles to describe the difficulty of managing the seemingly unmanageable. The commercial uses the expression to demonstrate the enormous challenge EDS meets by making the chaos of changing technology seem simple for its clients.

As the Holiday Inn Express “Stay Smart” campaign developed over the years, it became clear that we had an effective message and the scenarios for creating new spots were limitless. Additionally, the catch phrase, “but I did stay at a Holiday Inn Express last night” was finding its way into popular culture on multiple media outlets, like ESPN and candidates in the U.S. Presidential election. “Jeopardy” became one of the most memorable and effective spots in the decade-long campaign as one of the world’s most popular game shows became the backdrop for our commercial.

As the leading job site for the $100K+ market, TheLadders.com helps senior-level job seekers stand apart from the crowd.

The “Take the scary out of life” message extends to product spots designed to stand out from price-focused competitive advertising. “Rattlesnake” takes a lighthearted approach to demonstrate the importance of having the right coverage by showing a repair gone wrong.