TrikePROBLEM: Cadillac wanted to show consumers it's new customer service program. SOLUTION: No matter what goes wrong, Cadillac Shield has you covered. That’s the idea behind this introductory commercial for Cadillac’s new, all-encompassing customer service program. With Cadillac Shield, you can drive carefree. Who better to capture this feeling than a rough-and-tumble six-year-old?