• The Cosmopolitan of Las Vegas

    Let Me Go

    On the heels of a successful 2010-2011 campaign that launched the hospitality brand The Cosmopolitan of Las Vegas to market-leading results, Fallon introduces another round of category-busting work in 2012 with the latest chapter of the "Just the Right Amount of Wrong" story. Premiering during the 2012 Grammys, the latest spot cleverly utilizes the lyrics of the iconic rock song "Bohemian Rhapsody," in a way designed to pique the interest of and create buzz among their target audience the Curious Class.
  • The Cosmopolitan of Las Vegas

    Vice and Virtue

    This :60 launch spot for The Cosmopolitan of Las Vegas luxury resort establishes a distinct new Las Vegas experience - one with "Just the Right Amount of Wrong." Stories are crafted and left open-ended, to be completed by the viewer on their own visit to the resort.
  • Just the Right Amount of Wrong Print
    The Cosmopolitan of Las Vegas

    The Cosmopolitan Print 1

    I love hard labor I could watch it all day Just the Right Amount of Wrong The Cosmopolitan of Las Vegas
  • Just the Right Amount of Wrong Print 2
    The Cosmopolitan of Las Vegas

    The Cosmopolitan Print 2

    Please refrain from stealing the towels, soap and staff Just the Right Amount of Wrong The Cosmopolitan of Las Vegas
  • Just the Right Amount of Wrong Print 3
    The Cosmopolitan of Las Vegas

    The Cosmopolitan Print 3

    Environmentally sustainable bamboo swizzle stick Just the Right Amount of Wrong The Cosmopolitan of Las Vegas
  • Just the Right Amount of Wrong Print 4
    The Cosmopolitan of Las Vegas

    The Cosmopolitan Print 4

    Long-life energy-saving lightbulb Just the Right Amount of Wrong The Cosmopolitan of Las Vegas