• Cadillac

    Front to Back

    PROBLEM: How do we show the Cadillac CTS' near-perfect weight balance?

    SOLUTION: The CTS Sport Sedan was designed with near-perfect 50-50 weight balance from front to back, giving it extremely precise control through corners. In “Front to Back,” this is presented as both a metaphor and an unbelievable real-life example. There were no camera tricks or computer graphics used in the spot--just one incredibly agile sedan. Not to mention the other one.