• Bellissimo
    Cadillac

    Bellissimo

    PROBLEM: How can we tell the story about the Cadillac CTS-V's impressive suspension system? SOLUTION: In “Bellissimo” we watch a new red Ferrari as it accelerates around a racetrack. A voiceover asks “What if we told you that Cadillac borrowed technology from Ferrari for its suspension system?” We then see that things are not as they appear. We have been watching the Ferrari from the rearview mirror of a 556-horsepower Cadillac CTS-V. The camera then pulls back as we watch the Ferrari follow the Cadillac around the racetrack, at very high speeds, as the voiceover explains, actually, “What if we told you it was Ferrari that borrowed its suspension technology from Cadillac?”