Building on the company’s history of groundbreaking interactive work, Fallon Minneapolis today launched Skimmer, a powerful new lifestreaming service that streamlines and dramatically enhances the experience of participating in frequently used social networking activities.
Skimmer℠ is an Adobe® AIR™-based desktop application that serves as a dashboard for a person’s social networks, saving people the time and hassle of manually checking Facebook®, Twitter®, Flickr®, Blogger® and YouTube® by consolidating their feeds into a single stream of real-time, relevant content on the desktop. Skimmer provides a powerful timesaving utility distinguished from other lifestreaming applications by its modern, elegant aesthetic and the fact that it’s presented without the distraction of ads. Skimmer is available today as a free download from www.fallon.com/skimmer.
“We see Skimmer as a marriage of form and function,” said Chris Wiggins, creative director, Fallon. “People spend hours every day engaging with various types of social content, yet the user interface on most services leaves a lot of room for improvement, particularly for the features used most often. If you’re going to look at something and use it all day, it should be delightful. Designing experiences is one of our strengths at Fallon. We saw Skimmer as a way to share that with the world.”
As a part of its debut, Skimmer will also play a prominent role in Fallon’s new corporate Web site. All employees’ social media activity and updates will be published via Skimmer on a special section of Fallon.com, allowing the world to see and interact with the personal brands behind the Fallon brand.
“We are in an era of radical transparency, as individuals and as corporations,” said Rob Buchner, chief marketing officer, Fallon. “On our Web site, Skimmer turns our brand into a living, breathing entity, continually expressed on a moment-to-moment basis in words, design and multimedia by our people. This allows us to live and communicate our brand as authentically as possible in connection with the world at large. For others, Skimmer is a lifestream. For Fallon, it is a brandstream.”
Fallon believes the future belongs to generous brands. This stands true not only for Fallon clients but also for the agency itself. In the spirit of generosity, Fallon offers Skimmer as a free application for download.
Skimmer benefits:
Media Note:
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, Holiday Inn, Holiday Inn Express, TIME Magazine, Nestlé Purina, Nestlé Beverage, NBC Universal, and Boston Market. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.