Here’s the story.

Here’s a link to the article. Here’s a link to the commercial.

On Wednesday, Sep 2, 2009, from 3:00pm to 4:00pm EDT (2pm CDT, Noon PDT)

From Twitter to Facebook, new social media platforms are proving to be the new go-to resource for insights on consumer wants and needs for marketing and advertising professionals, and they are a mandatory element of every integrated marketing plan.

Aki will share his social media visions and best practices and will explore how creative ideas may be inspired by the whispers and shouts heard throughout The Social Web.

Webcast live through the 4As.

Join us in the Lobby on 24 to see it in person.

Through the generous support of Fallon, this event is FREE to everyone interested. Pass along the link to your clients, colleagues, and friends.
Go here to register https://www1.gotomeeting.com/register/374510129

#Overheard4As

The event takes place on Friday and Saturday, July 10th and 11th, at the Basilica in downtown Minneapolis. Bands scheduled to perform include: The Black Crowes, Mat Kearney, Erin McCarley, The Jayhawks, Serena Ryder, Counting Crows, Matt Nathanson, Green River Ordinance, The Hold Steady, Tapes ‘n Tapes, Rocket Club, Romantica, Tim Mahoney, and Tyrone Wells. Doors open at 5pm. For tickets and other information, visit the Basilica Block Party website.

Here’s a few photos from the launch event.

Here are a few photos from the Fallon Launch Party. Enjoy!

In the meantime, I’ve been mining the social web for conversations and mentions about Fallon and Skimmer.

In the deck below let’s look at:

a) Volume, Momentum, Reach, Linkage and Passalong,

b) Sentiment and Insights,

c) Conversion at Week 2 after launch.

Some quick highlights:

Highlights about Skimmer on the Blogosphere:
-Volume: Over 2300 Blog Mentions of Skimmer to-date
-Momentum: Average Blog Mention of Skimmer every 8 hours on Apr 5, (from every 30 minutes on Mar 25, every 14 hours Mar 26)
-Passalong: Over 3.2MM Est. Reach of blog and press reviews

Highlights about Skimmer on the Twittersphere:
-Volume: Over 4750 Twitter Mentions of Skimmer (Fallon Skimmer OR Skimmer) to-date
-Momentum: Average Tweet Mention of Skimmer every 8 hours on Apr 5, (from every 9 minutes on Mar 25, every 25 minutes Mar 26)
-Peaked at #5 ‘Most Discussed’ Mar 25
-Passalong: 827 “Retweet/RT” of Skimmer link on Twitter to-date
-Total Est. Reach of 215,427 link impressions on Twitter to-date
-Total 3575 Clickthrough Refers from Twitter to Skimmer link
-Twitter is #3 Top Referrer

Highlights about Skimmer conversion:
-Dotcom: 72,749 visits and 236,638 pageviews at fallon.com
-69,201 pageviews (52,462 uniques) of Skimmer page
-Downloads: over 13,000 total downloads and installs to-date

Fallon Brainfood: “Inspired By Kittens” from Aki Spicer on Vimeo.

Invite on Facebook

At the time, questions were just starting to arise about agency bloggers and the role we should be playing on the burgeoning social web. I distinctly remember some big name planners insisting that all this bloggery and twittering was a waste of our time and we should get back our proper surveys and focus groups like a good puppy. Interestingly, not a day goes by that a client isn’t asking the Insight dept for a POV on social media. Then, social media was a hobby, now its become the job.

What prompted the Fallon Planning Blog? Fallon Planners were asking a philosophical question: Are we merely our work, or are we our ideas and thinking, too? And if we’re ideas and thinking, where does all that get expressed and workshopped beyond our client decks? Younger planners were asking how might they learn and hear from experienced planners beyond the annual conference? Other questions abounded about what effect social media might play on us, our industry, our work, our clients? We were beginning to see the seismic shifts that social computing was having on retail, media consumption, music, creative production, distribution, etc. A partial answer to this conundrum was to participate. We started a blog.

The blog launched with little fanfare (or even official sanction) we simply started and assumed to sort it out as we went.

So years later, what has it gotten us? What have we learned from blogging and Brainfooding and Tweeting and social networking?
Fallon Brainfood: Agency Blog Secrets Revealed!
View more presentations from akispicer.

Highlights about Fallon Planning Blog

-Over 170,000 pageviews and over 27,406 unique visitors since launch in 2006

-Average 600 RSS subscribers a day

-Ranked #142 on AdAge Power 150 – top media and marketing blogs

-over 12,000 pageviews in Feb 2009, this year may be reaching a tipping point!

-Fallon Worldwide/Fallon Minneapolis receives an average blog mention every 11 days

-Fallon Planning receives an average blog mention every 12 hours

Highlights about Fallon Brainfood:

-over 52,000 total views of Brainfood on Slideshare plus countless live webcam views, blog posts, and Tweets

-over 4600 views of Brainfood in Q109 so far

-28,905 Twitter impressions
AAAABloggingtheAgency.pdf
View more presentations from akispicer.

So you might wonder why all the reflective tone in this post? It probably sounds like something is ending. And well, it is…or rather, something new is soon to begin. But for now, consider the Fallon Planning Blog experiment successfully ended.