Cadillac ATS vs. The World was created to break the mold of automotive advertising to connect with a new generation of customers.  Set in four countries around the world, the campaign consists of spectacular demonstrations of the nimble, quick and fun driving dynamics of the Cadillac ATS.  Starting with an energetic two minute trailer that hit over one million views in mere days to a full suite of television spots, print, online advertising, digital videos, websites, social activation and more, the campaign takes Cadillac where no American Luxury car has gone before – both figuratively and literally.