Pat founded Fallon in 1981 with the single-minded desire to stand for excellence—in the people hired, in the partnerships forged, in the work produced, and in the results achieved.
He spends his time today nurturing the company’s culture, managing and evolving the global vision across four continents, and working on clients’ businesses from the frontlines. Pat’s deep knowledge of branding issues, combined with a strong strategic approach to marketing problems of all kinds and his relentless need to achieve, make him particularly valuable to our clients’ CEOs.
In creating Fallon, Pat carefully considered every facet of achievement in order to build an organization where great people came, stayed, and did the best work of their careers — and had fun in the process. That culture flourishes today. Pat makes sure that everyone at Fallon knows that marketplace accountability must always be the ultimate measure of success.
Pat has won virtually every recognition in the business during his career, including being inducted into the Advertising Hall of Fame in 2009. But his most valued achievement is the trust he has earned from his clients. Pat still spends 80 percent of his time on client business. That is why, to this day, Fallon limits itself to a very small group of accounts, so that Pat and his senior executives can be intimately involved with each and every client.
In 2006, to mark the agency’s 25th anniversary, Pat and co-founder of Fallon Worldwide, Fred Senn, co-authored Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage (Harvard Business School Press). The book features the agency’s principles and its most famous cases and gives readers a behind-the-scenes look at how creativity can be leveraged for startling business results.
With Pat’s personal passion for helping children, the agency has several pro bono clients, including Camp Heartland, the Children’s Defense Fund and Keep a Child Alive. While all this work occupies most of Pat’s waking hours, he has still found time to serve on the boards for the Guthrie Theater, the Minnesota Orchestra, the Minnesota Zoo and the Ordway Center for the Performing Arts. Pat has also spent 10 years on the Minnesota Combative Sports Commission and currently serves on the national board of directors for the Children’s Defense Fund.