Who We Are
We are business people and problem solvers who turn creativity into an unfair marketplace advantage.
We are big-stage players. From Minneapolis, Minnesota.
We are reductionists. Simplicity beats complicated every time.
We are respectful. That’s how we have been raised.
We are fearless. We have a point of view. And we don’t often blink.
We are competitive. We take on the best, the brightest and the biggest. And we win.
We are loyal. To our clients, to our people and to our purpose.
We are candid, direct and plainspoken. Just like the consumers we seek to influence.
We are collaborative. We work with a full range of strategic partners. And we put clients’ best interests at the center of each and every decision.
We are fun. For as hard as we work, we need to enjoy what we do and who we do it with. Otherwise, life is too short.
What We Believe
We believe in the values that this agency was founded on 31 years ago. It is a belief system that governs every decision we make - and that contributes to a rich and robust culture of bravery, conviction, and client success.
We believe that imagination has no geographical limitations.
We believe in the unreasonable power of creativity.
We believe today is the chance to do the best work of our lives. At Fallon, tomorrow brings even greater opportunity.
We believe in the power of radical optimism.
We believe we do our best work with our most ambitious clients.
We believe in a Fallon made up of smart, diverse, dignified, curious and respectful individuals who are, collectively, capable of changing the world.
How We Give Back
Fallonthropy is a program built to inspire and challenge our employees to define generosity on their own terms. The program represents a shift in how an advertising agency would typically provide pro-bono support. Rather than giving creative product away for free, or having a few top executives decide what the agency should care about at a corporate level, Fallon arms each employee with $100 and one paid day off to do a bit of good in the world. This bottom-up approach empowers Fallonites to give something, make something, or do something for a cause they are passionate about.
Since 2001, Fallon has been encouraging our own to realize their dreams through a unique employee program called Dream Catchers. The idea is simple: to chase the dream, all employees have the chance to save money toward it out of their paycheck over the course of three years, and Fallon matches the investment up to $2,500 and includes two extra weeks of vacation. Dreams have included finishing that art film, writing a book, running with the bulls in Pamplona, and adopting a little girl from China. Since creating the program, over 250 dreams have been realized.
Children's Defense Fund
We are child advocates. Fallon has represented the Children's Defense Fund for over 26 years. We speak for children who otherwise don't have a voice. We fight child poverty, illiteracy, racism, hunger, teen pregnancy and all injustices that face today's underprivileged youth in this country. We take enormous pride in this longtime association with founder Marian Wright Edelman and her much admired, Washington, D.C.-based, Children's Defense Fund.
We have been associated with One Heartland, a camp for HIV-affected children for over 15 years. We literally have helped build the camp with our own hands. Each spring we send van loads of Fallon employees to get the camp and its grounds ready to open Memorial Day weekend. As with the Children's Defense Fund, our employees take enormous pride in offering a loving and helping hand to young people who face tremendous and often unfair challenges.