books

Books

For three decades Fallon has worked tirelessly to produce great creative for forward-thinking clients. Our library of published writings is evidence of our hard work, passion and commitment to the brands we help shape. These examinations of our past successes and failures help us inform the future of our creative process, and ultimately outsmart the competition.

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The Work:

25 Years of Fallon

Published in 2006, this coffee-table book celebrates the 25th anniversary of one of the most award-winning agencies in the world. Built on the premise of “outsmart, don’t outspend” the competition, Fallon has worked with blue-chip clients — past and present: TIME, BMW, Porsche, Citibank, Timex, and Nikon — to build strong world-renowned brands. Fallon’s roster also included a wide range of clients, from the world’s largest bank to the Episcopal Church, from The Wall Street Journal to Rolling Stone, and from Hush Puppies to United Airlines.

This book celebrates 25 years of passion and creativity that has helped Fallon drive results for its clients, proving that a simple idea can be a big and powerful idea.

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Juicing the Orange:

How to Turn Creativity into a Powerful Business Advantage

Creativity is something every organization boasts it has—but few know how to use. Juicing the Orange (Harvard Business School Press, July 2006) offers a disciplined approach to delivering measurable results. In this book, Fallon Worldwide founders, Pat Fallon and Fred Senn, provide a behind-the-scenes look into the true creative process—the stumbling blocks, the rigorous research, and the eureka moments—necessary for achieving results. Sharing both successes and failures, the authors show how they’ve applied creative leverage to marketing and branding problems for their clients, including Citibank, TIME, BMW, The Islands of the Bahamas, and United Airlines.