An agency for clients who would rather outsmart the competition than outspend them.

Fallon is a timeless tribute to dreamers everywhere: To those who accomplish what others believe to be impossible. To the men and women of muscular intellect who defy mediocrity in what they achieve and how they achieve it. To all people who refuse to be defined by others and who bristle under the expectations of the meek and the well-behaved. To everyone who understands and believes in the magical, game-changing powers of creativity. Importantly, Fallon is a refuge for those few individuals with the courage to put it all on the line in order to challenge the odds and come out on top.

Fallon began what the press soon came to refer to as “the little experiment out in the prairie” in the summer of 1981 – during a recession and without clients. The glue was five people in their 30s convinced that creativity had no geographic boundaries and that advertising had become stale and formulaic. These five idealists had a shared passion for understanding consumers and their behavior well before it was in vogue to do so. And these same five would-be entrepreneurs shared values and common-sense organizational principles rarely found in business. We boldly announced to the world – and to Madison Avenue – that there was a new agency “for clients who would rather outsmart the competition than outspend them,” and we still deeply hold to the defining belief of “more for less” down to the marrow of our bones.

As Fallon grew, we instinctively knew that our culture could provide a competitive advantage for our employees and for our clients. We invested deeply in our culture and in our people. Still do. It’s what makes Fallon, Fallon. Culture informs how we work, how we treat each other, how we interact with clients, how we deal with difficult conversations and impossible situations. It’s our road map for behavior both inside and outside the office.

Fallon is a generous brand: Modern branding gives as much as it takes. For 31 years now we have understood the importance of giving back – to employees, to clients, to consumers and to the world. Generosity is additive to peoples’ lives and to the culture – especially in times like these. We give back in so many ways that it would be self-serving to list them all. But what we can tell you is that our employees have enormous pride in our citizenry and that they take to heart the responsibilities of thought leadership and social activism.

We deeply value the power of partnerships among ourselves and with our clients. We unabashedly celebrate the dignity, character, curiosity and talent of our people. We respect, listen to and lead our clients, always remaining keenly aware of both the responsibility and the privileges they have bestowed upon us. We create big, powerful, business-driving ideas and express them in new ways across new delivery systems. We hold ourselves to the highest forms of accountability, including measuring up to our own impossible standards. Most importantly, we continue to dream with passion and confidence that we really can make a difference in the world. That is what Fallon is about – yesterday, today and tomorrow.

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