Eric Gilseth FOTN

We Love You, Eric Gilseth

Finally getting a chance to sit down, process and write about the loss of Eric Gilseth, a member of the Fallon Family that passed away this week after an extended battle with cancer. It’s safe to say that I’ve never … Continued

General Mills Adds Fallon, 72andSunny to Roster

General Mills has added more agencies to its roster, this time tapping Fallon and72andSunny — a move that comes two months after the marketer named Wieden & Kennedy the lead agency on Yoplait. Publicis Groupe’s Fallon will take on creative … Continued

Anette Lillegard Joins Fallon as Chief Strategy Officer

MINNEAPOLIS, MN – (April 9, 2015) – Creative agency Fallon ( today announced a major addition to its executive management team. Anette Lillegard, formerly of IMF Health, joins the agency as its new Chief Strategy Officer. This news follows a … Continued

Fallon Scores Big Ten Network

The Big Ten Network (BTN) makes it official. After developing last December’s national campaign to promote BTN’s college sports teams, the TV network is naming Fallon Worldwide as its new agency of record. There was no formal review, and the … Continued

Fallon StarterKit Picks Plug.Solar At SXSW Crowdfunding Event

Fallon StarterKit hosted an official SXSW pitch event called “Storytelling for Crowdfunding Ideas” last weekend in Austin, featuring five entrepreneurs presenting their crowdfunding project ideas to a panel of judges. “Usually we pick our StarterKit projects in the comfort of our … Continued

Cold Calling in Minneapolis: Fallon Launches ‘Winternship’

The wanted sign posted in the middle of the Southern California desert had a list of unappealing prospects. “For Winter. Foul weather. Long hours. Inclement everything. Shifting expectations. Vague feedback. Uneven praise,” the sign said. “High risk of snow blindness, … Continued

Loctite makes big bet on Super Bowl spot

CBS This Morning took an inside look at past and upcoming Super Bowl commercials and we’re proud to be part of the Loctite journey. There’s nine days left until Super Bowl XLIX and the talk about game-day TV ads is already … Continued

We Love You Too, Arby’s

Arby’s went out of their way to thank us for our efforts.  But really, we are the lucky ones to have such a wonderful partnership with such classy clients.       We’ve all heard about the deterioration of the client-agency … Continued


Fourteen years after launching, BMW Films still ranks as AdAge’s #3 Campaign in it’s list of Best Ad Campaigns of the 21st Century. Read below why this campaign is still relevant today. It’s not every day that a company pours … Continued

Raising Big Ten Network’s Profile

From The Big Ten Conference is the oldest Division 1 conference in the U.S. In fact, many fans associate college sports with images of the Big Ten’s iconic brands: the Ohio State Buckeyes, the Michigan Wolverines, the Indiana Hoosiers. The … Continued

Refreshing Humility

And it’s bubbling around all media.  Over 1 million YouTube views in just three days.  Here is just a taste… Wall Street Journal Today Show Adweek Reddit WCCO

Unilever Scoops Up Talenti Gelato Brand

Unilever, the world’s biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands. Talenti, founded in 2003 and based in Minneapolis, will generate more than $120 … Continued

Fallon’s Heading to SXSW

Fallon’s panel on storytelling for crowdfunding ideas has been selected for this year’s SXSW interactive festival. Crowdfunding isn’t just about raising money. It’s about telling the story of your idea and inspiring people to want it. This has reordered the … Continued

Loctite and Fallon Team Up for a Super Bowl Spot

Move over, Budweiser, Pepsi, Coca-Cola and automotive brands galore. The Super Bowl will have a new advertiser in 2015 — glue giant Loctite. The estimated $4.5 million price of a Super Bowl spot represents a big gamble for Loctite, which has spent $4 … Continued

Getting Clients to Take Creative Risks

Our Chairman, Pat Fallon, wrote this article for an upcoming issue of the Harvard Business Review, on how he’s worked to get clients to be risk takers. The Idea: Even companies that say they want an edgy campaign often balk … Continued


2014 Minnesota Business Hall of Fame inductee: Pat Fallon

Each year, Twin Cities Business recognizes the accomplishments of Minnesota executives who have made lifetime contributions to Minnesota’s economy and greater community. Each has developed industry-leading businesses that are poised to continue such leadership well into the future. Each has … Continued