Fallon StarterKit Picks Plug.Solar At SXSW Crowdfunding Event

Fallon StarterKit hosted an official SXSW pitch event called “Storytelling for Crowdfunding Ideas” last weekend in Austin, featuring five entrepreneurs presenting their crowdfunding project ideas to a panel of judges. “Usually we pick our StarterKit projects in the comfort of our … Continued

Cold Calling in Minneapolis: Fallon Launches ‘Winternship’

The wanted sign posted in the middle of the Southern California desert had a list of unappealing prospects. “For Winter. Foul weather. Long hours. Inclement everything. Shifting expectations. Vague feedback. Uneven praise,” the sign said. “High risk of snow blindness, … Continued

Fallon is named Ad Age’s 2015 Comeback Agency of the Year

It was one of Fallon’s darkest moments since its founding. In 2013, the Minneapolis-based Publicis Groupe agency saw two of its three biggest clients — Cadillac and Purina — walk out the door. Combined, the accounts made up nearly half … Continued

Loctite makes big bet on Super Bowl spot

CBS This Morning took an inside look at past and upcoming Super Bowl commercials and we’re proud to be part of the Loctite journey. There’s nine days left until Super Bowl XLIX and the talk about game-day TV ads is already … Continued

We Love You Too, Arby’s

Arby’s went out of their way to thank us for our efforts.  But really, we are the lucky ones to have such a wonderful partnership with such classy clients.       We’ve all heard about the deterioration of the client-agency … Continued

BMW FILMS CONTINUES TO TOP CHARTS

Fourteen years after launching, BMW Films still ranks as AdAge’s #3 Campaign in it’s list of Best Ad Campaigns of the 21st Century. Read below why this campaign is still relevant today. It’s not every day that a company pours … Continued

Raising Big Ten Network’s Profile

From mediapost.com The Big Ten Conference is the oldest Division 1 conference in the U.S. In fact, many fans associate college sports with images of the Big Ten’s iconic brands: the Ohio State Buckeyes, the Michigan Wolverines, the Indiana Hoosiers. The … Continued

Refreshing Humility

And it’s bubbling around all media.  Over 1 million YouTube views in just three days.  Here is just a taste… Wall Street Journal Today Show Adweek Reddit WCCO

Unilever Scoops Up Talenti Gelato Brand

Unilever, the world’s biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands. Talenti, founded in 2003 and based in Minneapolis, will generate more than $120 … Continued

Fallon’s Heading to SXSW

Fallon’s panel on storytelling for crowdfunding ideas has been selected for this year’s SXSW interactive festival. Crowdfunding isn’t just about raising money. It’s about telling the story of your idea and inspiring people to want it. This has reordered the … Continued

Loctite and Fallon Team Up for a Super Bowl Spot

Move over, Budweiser, Pepsi, Coca-Cola and automotive brands galore. The Super Bowl will have a new advertiser in 2015 — glue giant Loctite. The estimated $4.5 million price of a Super Bowl spot represents a big gamble for Loctite, which has spent $4 … Continued

Getting Clients to Take Creative Risks

Our Chairman, Pat Fallon, wrote this article for an upcoming issue of the Harvard Business Review, on how he’s worked to get clients to be risk takers. The Idea: Even companies that say they want an edgy campaign often balk … Continued

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2014 Minnesota Business Hall of Fame inductee: Pat Fallon

Each year, Twin Cities Business recognizes the accomplishments of Minnesota executives who have made lifetime contributions to Minnesota’s economy and greater community. Each has developed industry-leading businesses that are poised to continue such leadership well into the future. Each has … Continued

Addressing Gender Issues in the Ad Workplace

Fallon’s Alison Beattie started a network to discuss gender issues in the advertising environment. The first, free event is at Fallon on February 20. Below is an excerpt of an article from Minnesota Business Magazine. When Alison Beattie went back … Continued

The Value of Culture in Today’s Business World

Pat Fallon shares the ingredients for a successful workplace culture. By Pat Fallon Fallon is 32 years old. Prior to starting our business, we took a full year to plan it. We hired the best lawyers, the best accountants and … Continued

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Brown-Forman Makes It A Double With Fallon

Minnesota agency wins creative duties for Brown-Forman’s Tequila Herradura brands following previous Woodford Reserve assignment Minneapolis, MN – January 7, 2013 – This week, Tequila Herradura named Fallon Minneapolis as the brand’s new global agency of record. The appointment follows … Continued

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Henkel Adds Fallon to Its Creative Roster

Shop takes on the Loctite brand of adhesives by Andrew McMains at AdWeek Fallon has outstripped a long list of finalists to claim a spot of Henkel’s creative roster—as lead agency on the company’s Loctite brand of adhesives. Sources identified … Continued

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Fallon Named AOR for Brown-Forman Bourbon Brand

Minnesota agency takes on creative for Woodford Reserve Minneapolis, MN – October 9th, 2013 – This week Brown-Forman announced Fallon Minneapolis as the new agency of record for Woodford Reserve. Fallon’s creative team will oversee creative development for the super … Continued

Fallon Announces Key Leadership

Minnesota agency announces new Chief Marketing Officer, Managing Director, Chief Production Officer and Director of Talent and Communications Minneapolis, MN – Sep 6th, 2013 – This week, Fallon Minneapolis announced four major appointments to management roles within the agency. The … Continued