Raising Big Ten Network’s Profile

From mediapost.com The Big Ten Conference is the oldest Division 1 conference in the U.S. In fact, many fans associate college sports with images of the Big Ten’s iconic brands: the Ohio State Buckeyes, the Michigan Wolverines, the Indiana Hoosiers. The … Continued

Refreshing Humility

And it’s bubbling around all media.  Over 1 million YouTube views in just three days.  Here is just a taste… Wall Street Journal Today Show Adweek Reddit WCCO

Unilever Scoops Up Talenti Gelato Brand

Unilever, the world’s biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands. Talenti, founded in 2003 and based in Minneapolis, will generate more than $120 … Continued

Fallon’s Heading to SXSW

Fallon’s panel on storytelling for crowdfunding ideas has been selected for this year’s SXSW interactive festival. Crowdfunding isn’t just about raising money. It’s about telling the story of your idea and inspiring people to want it. This has reordered the … Continued

Loctite and Fallon Team Up for a Super Bowl Spot

Move over, Budweiser, Pepsi, Coca-Cola and automotive brands galore. The Super Bowl will have a new advertiser in 2015 — glue giant Loctite. The estimated $4.5 million price of a Super Bowl spot represents a big gamble for Loctite, which has spent $4 … Continued

Getting Clients to Take Creative Risks

Our Chairman, Pat Fallon, wrote this article for an upcoming issue of the Harvard Business Review, on how he’s worked to get clients to be risk takers. The Idea: Even companies that say they want an edgy campaign often balk … Continued

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2014 Minnesota Business Hall of Fame inductee: Pat Fallon

Each year, Twin Cities Business recognizes the accomplishments of Minnesota executives who have made lifetime contributions to Minnesota’s economy and greater community. Each has developed industry-leading businesses that are poised to continue such leadership well into the future. Each has … Continued

Addressing Gender Issues in the Ad Workplace

Fallon’s Alison Beattie started a network to discuss gender issues in the advertising environment. The first, free event is at Fallon on February 20. Below is an excerpt of an article from Minnesota Business Magazine. When Alison Beattie went back … Continued

The Value of Culture in Today’s Business World

Pat Fallon shares the ingredients for a successful workplace culture. By Pat Fallon Fallon is 32 years old. Prior to starting our business, we took a full year to plan it. We hired the best lawyers, the best accountants and … Continued

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Brown-Forman Makes It A Double With Fallon

Minnesota agency wins creative duties for Brown-Forman’s Tequila Herradura brands following previous Woodford Reserve assignment Minneapolis, MN – January 7, 2013 – This week, Tequila Herradura named Fallon Minneapolis as the brand’s new global agency of record. The appointment follows … Continued

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Henkel Adds Fallon to Its Creative Roster

Shop takes on the Loctite brand of adhesives by Andrew McMains at AdWeek Fallon has outstripped a long list of finalists to claim a spot of Henkel’s creative roster—as lead agency on the company’s Loctite brand of adhesives. Sources identified … Continued

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Fallon Named AOR for Brown-Forman Bourbon Brand

Minnesota agency takes on creative for Woodford Reserve Minneapolis, MN – October 9th, 2013 – This week Brown-Forman announced Fallon Minneapolis as the new agency of record for Woodford Reserve. Fallon’s creative team will oversee creative development for the super … Continued

Fallon Announces Key Leadership

Minnesota agency announces new Chief Marketing Officer, Managing Director, Chief Production Officer and Director of Talent and Communications Minneapolis, MN – Sep 6th, 2013 – This week, Fallon Minneapolis announced four major appointments to management roles within the agency. The … Continued

Fallon wins AdWeek media plan of the year for IFC

Fallon has been named the winner of Adweek’s Media Plan of the Year competition in the Best Use of Alternative Media category for its IFC Portlandia campaign. To promote its third season, Fallon created the Portlandia Marketing Cooperative, an unconventional, … Continued

Big Wood Taps Fallon

Big Wood Taps Fallon Award wining local brewery Big Wood has selected Fallon Minneapolis as its agency of record. The two Minnesota companies will team up to grow the Big Wood brand and expand it’s distribution. “Big Wood is unique … Continued

Ad of the Day: The Cosmopolitan of Las Vegas Assaults Your Senses

A new chapter in the country’s most provocative hotel campaign By Tim Nudd July 19, 2013, 11:57 AM EDT Tempting, not beseeching, the viewer Loud. Sexy. Aggressive. Claustrophobic. These aren’t characteristics you would normally associate with hotel advertising. But then, … Continued

Fallon Pair Makes Thirty Two Magazine “32 Under 32”

Aaron Seymour-Anderson & Aneela Kumar make list of distinguished Ad/Marketing pros Minneapolis, MN – May 31, 2013 – This week two of Fallon’s team members were named to Thirty Two Magazine’s 1st “32 Under 32 List.” Both Art Director Aaron … Continued

Fallon Announces Three Key Creative Hires

MINNEAPOLIS, MN – May 30, 2013 – Fallon Minneapolis today announced three key creative hires: Andrew Koningen joins the agency from Wieden & Kennedy Amsterdam as Director of Production, Charles Wolford joins from 72 and Sunny as Chief Production Officer, … Continued