Philosophy
Outsmart vs Outspend. It’s been our thing since Fallon was just an idea on the back of a napkin. It’s part of our DNA. Even if the meaning has changed since 1981.
Today, outsmarting means creating big juicy ideas that can travel across the sea of emerging media.
Today, outsmarting means using data in artful ways to inspire insights and inform message delivery.
Today, outsmarting means an ad is anything a brand does. Whether it’s 60 seconds, 6 seconds, 6 characters or some other thing that doesn’t fit squarely in any size or shape.
Today, outsmarting means brands aren’t only owned by marketers who architect their every move. They’re co-owned with consumers. Or as we like to call them, people.
Today, outsmarting means
MODERN CREATIVITY.
MODERN CREATIVITY is in all caps, not because we’re shouting, but because MODERN CREATIVITY is our thing. Actually maybe we are shouting.
Because at Fallon, we believe you’re at your best when you’re unapologetically owning something, that thing, that makes you you.
We know our thing. We’d love to help you find yours.
