Yahoo launched a campaign called, Be a Better Planet, which aims to find the greenest city in America and provide that city with a fleet of hybrid taxis. The promo ties in Yahoo services like Yahoo Answers, and they’re launching a site called Yahoo Green, which aims to be a hub for all things green.
*Though at this moment, I see this Green search engine as little more than a shell – the searches don’t net you anything organized by “green” per se. Some of this may be a bit of bandwagoneering, while adding little unique value. This is a green promotion (cute), whereas the intuitive killer app would be a truly Green Search Engine (as the name implies!). Whattup with dat, Yahoo?