Pat Fallon to be inducted into the AAF Advertising Hall of Fame

WASHINGTON, D.C.— Eight industry pioneers will be inducted into the prestigious Advertising Hall of Fame® during an awards luncheon Thursday, March 25, 2010, at New York’s historic Waldorf=Astoria hotel. The American Advertising Federation takes special pride in administering these awards on behalf of the entire advertising community and is pleased to announce a new and exciting component to this year’s program.

Beginning this year, the AAF will induct one corporation annually into the Advertising Hall of Fame. Among other achievements, the corporate inductee will have made a significant and positive impact on the industry through innovative and forward thinking, promote diversity and multiculturalism within their organization, and have achieved a global reputation as an industry leader. Based on these criteria, it has been determined that the inaugural corporation to be inducted into the Advertising Hall of Fame will be The Procter & Gamble Company.

“The Advertising Hall of Fame seeks to inspire us all by identifying the very best in our industry. Recognizing the companies as well as the people that shape our business expands that mission. Procter & Gamble is a perfect choice to be our first corporate inductee. Their immensely positive impact on the art and science of advertising and our community is and has been profound and enduring” said Mike Kelly, president & CEO, The Weather Channel Companies and chairman of the Advertising Hall of Fame Committee.

Now in its 61st year, the Advertising Hall of Fame has grown to include 193 pioneers and legends of the industry. This year’s honorees are no exception. They are:
Roone Arledge (1931-2002), Former President, ABC Sports and Former President & Chairman, ABC News
Roy Eaton, Former VP, Music Director, Benton & Bowles
Pat Fallon, Chairman Emeritus, Fallon Worldwide
Robert James, Former Chairman & CEO, McCann Erickson Worldwide
Bill Lamar, Former CMO, McDonald’s USA
Gerry Laybourne, Founder, Chairman & CEO, Oxygen Media, LLC
Wally Snyder, Former President & CEO, American Advertising Federation
The Procter & Gamble Company
AAF president & CEO James Edmund Datri added, “The work, careers, and life stories of this year’s AAF Advertising Hall of Fame inductees will inspire those of us in the industry, and future generations of industry leaders. Join us to hear these remarkable stories at the induction ceremony on March 25.”

For more information on this program, please visit the Advertising Hall of Fame Web site or contact Dee Dee Swartz at

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides nearly 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations. For more information, visit the AAF’s Web site at