General Mills Adds Fallon, 72andSunny to Roster

General Mills has added more agencies to its roster, this time tapping Fallon and72andSunny — a move that comes two months after the marketer named Wieden & Kennedy the lead agency on Yoplait.

Publicis Groupe’s Fallon will take on creative duties for Old El Paso, while MDC’s 72andSunny will handle the Totino’s pizza brand. Totino’s did not previously have a lead agency, instead relying on a stable of shops for project work. Old El Paso was previously handled by Bromley.

General Mills’ move to add more agencies comes after Ann Simonds took the chief marketing officer role at General Mills earlier this year, replacing Mark Addicks, who retired after a 26-year tenure at the packaged-food giant. Also playing a key role in agency decisions is Michael Fanuele, a former chief strategy officer for Fallon who joined General Mills late last year in the newly created position of chief creative officer.

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