Fallon’s Heading to SXSW

Fallon’s panel on storytelling for crowdfunding ideas has been selected for this year’s SXSW interactive festival.

Crowdfunding isn’t just about raising money. It’s about telling the story of your idea and inspiring people to want it. This has reordered the way ideas get made and moved good storytelling to the front of the line, which is why ad agency Fallon launched StarterKit to create crowdfunding campaigns for promising projects.

This event will feature emerging entrepreneurs pitching their ideas to an eclectic panel including Shannon Swallow, VP of Marketing Communications at Indiegogo, Fallon’s Chief Creative officer Jeff Kling, and successful entrepreneur Dean Phillips. One winning idea will be selected, shark-tank style, and Fallon will create its entire campaign for launch on Indiegogo.

With crowdfunding successes like the record-setting Travail restaurant in Robbinsdale, MN and Austin’s own Sabertron under its belt, Fallon StarterKit is averaging raises of more than 4x funding goal. Which idea will catch the panel’s eye and be the next StarterKit project? Come and see for yourself.