The Big Ten Network (BTN) makes it official. After developing last December’s national campaign to promote BTN’s college sports teams, the TV network is naming Fallon Worldwide as its new agency of record. There was no formal review, and the Publicis-owned agency had worked with the BTN on a project-by-project basis since August 2014.
First up, the two companies are introducing “First Robin of Spring” to support Big Ten Network’s coverage of Big Ten Spring Football. This new campaign includes seven TV spots airing on the Big Ten Network and its online and social channels.
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