Fallon Minneapolis Wins Gold at London International Awards

Fallon Minneapolis won a Gold Statue at the 2008 London International Awards for its entry “Tin Man ” for NBC Universal’s SCI FI channel, in the Entertainment, Digital Media category. The London International Awards was held on Monday at the Hippodrome in London, England. Now in its 23rd year, the London International Awards continues to honor excellence in advertising, design, and digital media.

“Winning a Gold in Digital Media is highly commendable, especially when you consider how far this media has advanced creatively and technologically,” said Barbara Levy, president of London International Awards. “We are very pleased to be able to showcase this piece of work in our Show.”

The promotional campaign was created for the Tin Man miniseries, a re-imagination of the literary classic The Wonderful Wizard of Oz in a more outrageous, darkly twisted, and psychedelic fashion. Fallon’s media department produced the multi-platform media campaign on the premise that every interaction should be an experience.

Fallon’s other global offices also received honors. Fallon Tokyo was recognized as a Finalist in one category, and Fallon London was named a Finalist three times, also winning two Golds and one Silver.

Of the 17,969 total submissions from 81 countries, only 5% reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.7% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when 2,600 submissions were considered.

A complete list of finalists and winners can be viewed at the London International Awards’ Web site, http://www.liaawards.com. To obtain high-resolution images, please contact Bee Lee at +44 7702 555 441 or e-mail: beelee@liaawards.com or Vivian Santora at +1 917 612 7358 or e-mail: Vivian@liaawards.com.


Rosemary Abendroth
Phone: +1 612 758 2765
Mobile: +1 612 877 0380
Email: rosemary.abendroth@http://www.fallon.com

London International Awards
Bee Lee
Phone: +44 7702 555 441
Email: beelee@liaawards.com

Vivian Santora
Phone: +1 917 612 7358
Email: Vivian@liaawards.com

# # #

About Fallon:
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, Holiday Inn, Holiday Inn Express, TIME Magazine, Nestlé Purina, NBC Universal, and Crowne Plaza. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world’s leading brands. Additional information can be found at www.http://www.fallon.com.

About London International Awards:
London International Awards honours preeminent work in advertising, design and digital media. Now in its 23rd year, the organisation’s coveted statue has become an international icon of creative excellence. London International Awards is respected in an industry already saturated with awards because of its renowned jury panels and stringent judging process. In 2007, LIA has implemented a system that enables the Jury to award Silver Statues, supplementing the Finalist and Gold honours recognized to date. For more information, please visit www.liaawards.com.