Cold Calling in Minneapolis: Fallon Launches ‘Winternship’


The wanted sign posted in the middle of the Southern California desert had a list of unappealing prospects.

“For Winter. Foul weather. Long hours. Inclement everything. Shifting expectations. Vague feedback. Uneven praise,” the sign said. “High risk of snow blindness, pneumonia, frostbite, cabin fever, weight gain,” it continued.

Anyone from Minnesota knows the brutal winters aren’t a selling point when attracting talent to Minneapolis. But this pitch posted by Publicis Groupe’s Fallon aims to recast what many see as a huge drawback — the long, dark winter months — into a selling point to show would-be talent that if fun can be had during a Minnesota winter, it can be had all year.

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