The Cadillac ATS vs. The World augmented reality chalk mural experience has been nominated for a 2013 Webby award for “Best Use of Augmented Reality”. In addition, the ATS vs. The World website was also named an honoree for “Best Site Navigation and Design”. The Webby Awards honor the best-of-the-best content on the Internet, ranging in categories from content to design, and they place a genuine importance on craft.
See how the Fallon team was able to capture attention with innovative technology & boundary-pushing beauty:
The Webby Award winners will be announced on April 30th, 2013.
Want to get in on the action? Click here to cast your vote for Fallon & Cadillac for The Webby’s People’s Choice Awards.