Tuesday the agency got together to see the new work done for the Basilica Block Party this year. It’s the first year Fallon has worked on this project, and we’re really excited about how the work turned out. The campaign returns the Basilica Block Party to its roots—the contrast between religion and rock and roll. It’s all about “music for the masses” and may pop up in unexpected places, in fun and unexpected ways.
The event takes place on Friday and Saturday, July 10th and 11th, at the Basilica in downtown Minneapolis. Bands scheduled to perform include: The Black Crowes, Mat Kearney, Erin McCarley, The Jayhawks, Serena Ryder, Counting Crows, Matt Nathanson, Green River Ordinance, The Hold Steady, Tapes ‘n Tapes, Rocket Club, Romantica, Tim Mahoney, and Tyrone Wells. Doors open at 5pm. For tickets and other information, visit the Basilica Block Party website.
Here’s a few photos from the launch event.