CNN Money reports on plucky 2-year-old start-up, Anamoly.
Regarding their recent win of Virgin America, “Anamoly brought a pitch that sounded more like a takeover bid: Carl Johnson, Anomaly’s 48-year-old co-founder, hauled out plans to design the interiors of Virgin’s new A320s, fashion the flight attendants’ uniforms, and create the content for a pay-per-view seat-back entertainment system.”
“Anomaly didn’t want the usual hourly fees, either. ‘This is an investment where we get a cut of sales,’ Johnson told Virgin’s marketing chief, Spence Kramer. One month later Johnson’s no-name firm got the nod, to the astonishment of many in the industry. ‘The pitch was unlike all the rest,’ Kramer says. ‘They never even mentioned ads. They were telling us how we could make more money.'”
1. Creative compensation
2. Product design
3. Mobile marketing platform
via CNN Money