Media
Fallon’s full-service media offering includes teams of strategists, planners, buyers, measurement and data analysts, audience experts, and an array of specialists across all channels and markets. As a part of Publicis Groupe, we have access to industry-leading media resources, from POVs to niche tools to best-in-class pricing. Our clients get all that without the risk of getting lost within the walls of a massive media agency. We believe working with Fallon is a best of both worlds approach that gives clients the clout of a holding company managing over $17B in spending with the hands-on care of a smaller, integrated agency—in other words, we offer Access + Attention.
We’re happy to customize a team and offering based on each clients’ needs and offer the following services:
- Media Planning & Buying
- Connection Planning
- Strategic Planning
- Analytics Modeling & Data Science
- Social Media Management
- Influencer Strategy & Management
World-class media thinking within a world-class creative agency.
Creativity is coded deep in our DNA, and we know that where, how, and why an idea lands in the world is often just as important as the idea itself. Media at Fallon is a discipline of communication and culture-obsessed individuals that approach every plan with modern media imagination, possessing a best-in-class planning expertise grounded in access to industry-leading data capabilities and pricing power via Publicis Groupe.
A few other things we think make us unique:
- We don’t exist to deliver impressions, but to make an impression. We operate with an unwavering belief that communications should elicit an emotion – not something to see or hear (and worse, skip), but something to feel.
- We think the best media plans should be a little scary, but the best media people shouldn’t scare easily. We are fearless in idea, fearless in strategy, fearless in opinion, and fearless in execution. If it’s too easy to get to, and too easy to say yes to, it’s probably too easy to ignore when it lands in the world.
- We love data, but we’re not in love with data. Everyone has access to the same tools and the same planning “black boxes” (we roll our eyes at the white labeling of “proprietary tools”). What’s important is knowing how and when to deploy them so that they help us find something insightful. We’ve gotten really good at the dance between data and creativity that most agencies have given up trying to perform.
- We’re at our best when we’re building as much as we’re buying. Even with the proliferation of media choices today, we often can’t find the one thing we need to support our idea. So, when we can’t buy it, we build it.
- We want to make great work and be great to work with.
Sometimes, it can be that simple.