A FALLON STORY: 2019 Internship Application

WHAT WE’RE LOOKING FOR:

The most hustling, talented people to spend ten weeks with us, at Fallon. In a world where nearly everyone is vying for your attention, your best friend, your favorite brand, grandma’s 12 Facebook posts in a month, everything demands attention. As individuals that work in the advertising industry the ask is always the same from the client--- make us something awesome and get people to pay attention.

THE ASSIGNMENT:

The assignment is simple.

Create a piece of content that shows us what you’re passionate about. Choose ANY medium. The WHAT is up to you. The HOW is up to you.

Your goal: make as much noise and generate as much engagement as possible. If you can prove to us that you got a bunch of eyeballs and ear holes on something you care about, we want to work with you.

TO-DO:

Please Include:

  1. Create a piece of content that shows us what you’re passionate about.
  2. Put it out into the world on whatever platform you see fit.
  3. Hype your friends, family, fans, or followers to generate engagement.
  4. Once you’ve created your project and generated engagement in the world, you need to summarize your results via Instagram Story to submit to Fallon. Here are the details:
    • You must follow @Fallon on Instagram
    • Your submission is not complete until you tag the Fallon account in your story. We will confirm receipt by responding.
    • Save your submission as a highlight on your Instagram. That way we can revisit it. It is recommended to have your story live and clearly marked in your highlights by March 10.
    • That’s it. You’re done!

FAQ:

WHAT CAN I MAKE?

ANY. THING. As long as you can prove people engaged with your work, you’re good. You can make a playlist, you can record a mixtape. You can build an entire social account, you can deploy a single post. Set a record, or release one. Make something so big everyone gets a piece. Ask a question so important we can’t help but respond.

Whatever you can hustle is what you should make. If that egg can get more likes than one the biggest influencers in the world, you can do anything. We believe in you.

WHAT SHOULD I BE PASSIONATE ABOUT?

We understand. This is a job application. You don’t want to step out of bounds or stay too close to the middle. But we really want to see your ✨authentic self ✨shine through, here. If your subject matter blows our minds, that’s a good look. If you’re passionate about something so simple the rest of us overlooked it, also very cool. Just make sure you can communicate it effectively, so the world can participate. That’s the whole idea!

WHAT DO YOU MEAN BY “ENGAGEMENT”?

Engagement is complex, and we’re excited to see how you approach it. Quantity is obvious: getting a ton of views/likes/shares/wows/reactions is great. But we also care about quality: maybe you only get two engagements, but those engagements CHANGE THE WORLD. That’s worth our time. Make your results compelling, and we’ll listen.

WHAT IF I’M NOT CREATIVE?

First of all, be nice to yourself. Of course you’re creative. But as long as you have an idea, you’re good. You can use any of your artist/writer/social/etc friends to help make your project successful, as long as you can prove that the meat of it, the idea, is yours. If you all want to collab and submit a project as a group application, we think that’s cool, too.

We’re an agency that is creatively led which means everyone at Fallon is expected to have ideas, regardless of their role in the agency. Don’t get intimidated by the creative ask. Get resourceful. Get gutsy.

WHAT ABOUT MY IG STORY?

When your lil social experiment is all wrapped up, create a compelling IG story about it. Sell us. Much like the rest of this assignment, what you put in your IG story is up to you-- but be smart about your presentation. It’s really important that you also include: what you made, what level of engagement you received, and an @FALLON tag at the beginning and/or end of your story.

It can be as long or as short as you deem necessary. But remember: this IG story is like a slide show presentation. We watch a lot of those every single day. Keep it interesting. Keep it as ENGAGING as your project.

Save your created story down to highlights so we can be sticky with it and be sure to follow us to get updates on the application process.

CAN I SUBMIT CONTENT I MADE THAT WENT VIRAL BEFORE THIS ASSIGNMENT?

No :) We’ll bet if you did it once, you can do it again.

IS THAT A SOFT DEADLINE?

You can post your wrap-up IG story any time before March 10, 2019, but not after. Make sure you save your story to a highlight so we can watch it over and over and over again and tell all of our friends about it. We’ll DM you once we watch your submission, which will before xx date. After we watch all submissions, we’ll be in touch.

IS THIS A PAID INTERNSHIP?

Yes, our program is paid. $15/hour.

WHEN DOES THE INTERNSHIP START AND END?

The program begins June 3rd (we think summer will be here by then) and runs through August 9, 2019.

RULES FOR MAKING & PROMOTING YOUR PROJECT:

  • You cannot buy followers or likes. We will know. Engagement is literally our job.

  • SFW (safe for work), please.

  • If your project requires spending, you cannot spend over $200. You are NOT required to spend money on your project if you’re able to create it with existing resources.