Cadillac “ATS vs. The World” Campaign Wins an Effie

We are proud to announce that our ATS vs. The World campaign for the all-new Cadillac ATS has won a 2013 Effie Award. As the only luxury car in the category, we’re honored that this campaign was recognized for it’s effectiveness in the automotive industry.

Cadillac ATS vs. The World was created to break the mold of automotive advertising to connect with a new generation of customers.  Set in four countries around the world, the campaign consists of spectacular demonstrations of the nimble, quick and fun driving dynamics of the Cadillac ATS.

Explore more from the ATS vs. The World Campaign here.

The 2013 North American Effie Awards Gala will be held in New York City on May 22.