On March 24, Fallon launched a free, downloadable tool, called Skimmer, for lifestreaming user social media updates.
In the meantime, I’ve been mining the social web for conversations and mentions about Fallon and Skimmer.
In the deck below let’s look at:
a) Volume, Momentum, Reach, Linkage and Passalong,
b) Sentiment and Insights,
c) Conversion at Week 2 after launch.
Some quick highlights:
Highlights about Skimmer on the Blogosphere:
-Volume: Over 2300 Blog Mentions of Skimmer to-date
-Momentum: Average Blog Mention of Skimmer every 8 hours on Apr 5, (from every 30 minutes on Mar 25, every 14 hours Mar 26)
-Passalong: Over 3.2MM Est. Reach of blog and press reviews
Highlights about Skimmer on the Twittersphere:
-Volume: Over 4750 Twitter Mentions of Skimmer (Fallon Skimmer OR Skimmer) to-date
-Momentum: Average Tweet Mention of Skimmer every 8 hours on Apr 5, (from every 9 minutes on Mar 25, every 25 minutes Mar 26)
-Peaked at #5 ‘Most Discussed’ Mar 25
-Passalong: 827 “Retweet/RT” of Skimmer link on Twitter to-date
-Total Est. Reach of 215,427 link impressions on Twitter to-date
-Total 3575 Clickthrough Refers from Twitter to Skimmer link
-Twitter is #3 Top Referrer
Highlights about Skimmer conversion:
-Dotcom: 72,749 visits and 236,638 pageviews at fallon.com
-69,201 pageviews (52,462 uniques) of Skimmer page
-Downloads: over 13,000 total downloads and installs to-date