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Fallonthropy was born out of an effort to reboot pro bono to better align with the Fallon of today while continuing to live our modern branding philosophy, Generosity.

The program represents a complete shift in how an advertising agency would typically look at pro bono:

From: Giving creative product away for free.

To: Supporting our people’s giving with a little time, money and inspiration.

Fallonthropy is a micro-giving approach to giving. Rather than putting six executives in a room to decide what the agency cares about at the corporate level, we’re going bottom-up using technology (and budget) to facilitate each of our employees to be generous in his or her own way.

The brief:

$100 + 1 day, what do you have to give?

That’s right – every Fallon employee is going to be given $100 and an additional paid day off to build a bit of good in the world, to solve a problem… to make it better.

Since the Fallonthropy program is people-powered, we’re expecting our combined efforts to be bigger than the brief itself. One employee might use the money to clean up a stretch of road near his or her home, while another might make a CD to benefit the food shelf or buy some bicycles to be shared in the suburbs.

Fallonthropy is where lots of little ways to make a difference in our towns, communities, and the world add up to something bigger