This latest Fallon Brainfood presentation considers the sobering realities that shifting consumer attitudes, a tight economy, and the massification of luxury are forcing upon today’s luxury brand leaders to up their game, and forge new ways to attract, connect, and retain customers.
Fallon planners Savanah Brihn and Jeanine Lilke explore how affluent consumers are placing higher expectations on the value demanded from luxury brands as well as how luxury leaders are directly responding. Through trend analysis, case studies, and expert interviews, they will demonstrate the values and approaches that will lead luxury (and mass brands) forward. You will take away new approaches to maintain the standards of luxury customer service in a way that fits the values, expectations, and behaviors of today’s affluent consumer.
What is Brainfood?
Brainfood is a series of presentations developed by thought leaders at Fallon Minneapolis. Brainfood’s wide-ranging topics explore trends, innovations, business issues and opportunities for advertisers and brands. Moreover, Brainfood offers a chance to come together over beer and lunch and engage in a stimulating discussion on a variety of interesting topics that affect our business.
This and other Fallon Brainfood presentations may be viewed at http://www.slideshare.net/group/we-are-fallon