• Cadillac

    XTS Machine

    PROBLEM: Cadillac is often associated with large floaty boats and a latent contender in technology.

    SOLUTION: The Cadillac XTS is the most technologically advanced vehicle that Cadillac has ever made. Every facet of our campaign showed how Cadillac has evolved technology through three main pillars, Advanced Safety, Performance and CUE (the revolutionary new driver experience, equivalent to having a tablet in your car). Here you’ll see how lightweight material and advanced technology combine together to make sure the driver is always ahead of the curve.

    Machine
  • Cadillac

    Machine

    Problem: Cadillac is often associated with large floaty boats and a latent contender in technology. Solution: The Cadillac XTS is the most technologically advanced vehicle that Cadillac has ever made. Every facet of our campaign showed how Cadillac has evolved technology through three main pillars, Advanced Safety, Performance and CUE (the revolutionary new driver experience, equivalent to having a tablet in your car). Here you'll see how lightweight material and advanced technology combine together to make sure the driver is always ahead of the curve.