• Purina

    Wonderful Thing

    Nestle Purina is a leading petfood company in the US and Beneful is a market leading brand.  Fallon & Purina decided that it was time for the brand to take a stand and declare what it really believes in – Play.  This is Beneful’s first ever brand spot, an emotionally charged piece told from the dogs point of view showing the devotion he has for his owner and promoting the message that we all need to play more as not only is it fun, it’s good for us too.  The spot will be supported by a fully integrated campaign including OOH, social and PR.

    Wonderful Thing
  • Purina

    Wonderful Thing

    Nestle Purina is a leading petfood company in the US and Beneful is a market leading brand.  Fallon & Purina decided that it was time for the brand to take a stand and declare what it really believes in - Play.  This is Beneful's first ever brand spot, an emotionally charged piece told from the dogs point of view showing the devotion he has for his owner and promoting the message that we all need to play more as not only is it fun, it's good for us too.  The spot will be supported by a fully integrated campaign including OOH, social and PR.