PROBLEM: Help Charter communicate new improvements to their television service, to both current and prospective subscribers.

SOLUTION: Under the guise “TV Will Never Be the Same” we were able to focus on each key improvement message within a connected campaign.  The “I Can Do Anything” :60 TV spot, featuring TVs, laptops, tablets and smartphones all trying to one-up each other with their ability to feature Charter TV content, illustrates a key improvement – the ability to watch TV on any screen in your home.