The Purina Dog Chow spots were created to extend Dog Chow’s successful “Long Live Your Dog” campaign into the digital space. Fallon developed a series of short, engaging “rascally dog moments” to connect with the hearts of consumers, in a category that too often speaks only to the head. They were placed in banner ads across the web, and have helped Dog Chow create a +9 point increase in its “proud to use” brand tracking measure since 2006.