• Buffalo Wild Wings

    More March

    Problem:  As America’s most successful chain of sports restaurants, Buffalo Wild Wings wanted to show how important March is to sports fans.

     
    Solution:  The resulting campaign created a national debate, asking college basketball fans which month they’d lose to get even more March. Each spot featured entertaining reasons to lose other months, and reminded fans that, if you love college basketball, wings and beer, you can never have too much March.

    Wrong Dancer
    Cork
    Bad Anniversary
  • Wrong Dancer
    Buffalo Wild Wings

    Wrong Dancer

    Problem:  As America’s most successful chain of sports restaurants, Buffalo Wild Wings wanted to show how important March is to sports fans. Solution:  The resulting campaign created a national debate, asking college basketball fans which month they’d lose to get even more March. Each spot featured entertaining reasons to lose other months, and reminded fans that, if you love college basketball, wings and beer, you can never have too much March. In this spot, one fan reveals an awkward surprise he received last May on his birthday.
  • Cork
    Buffalo Wild Wings

    Cork

    Problem:  As America’s most successful chain of sports restaurants, Buffalo Wild Wings wanted to show how important March is to sports fans. Solution:  The resulting campaign created a national debate, asking college basketball fans which month they’d lose to get even more March. Each spot featured entertaining reasons to lose other months, and reminded fans that, if you love college basketball, wings and beer, you can never have too much March. In this spot, one fan remembers an unfortunate New Year’s Eve incident that makes him want to lose January.
  • Bad Anniversary
    Buffalo Wild Wings

    Bad Anniversary

    Problem:  As America’s most successful chain of sports restaurants, Buffalo Wild Wings wanted to show how important March is to sports fans. Solution:  The resulting campaign created a national debate, asking college basketball fans which month they’d lose to get even more March. Each spot featured entertaining reasons to lose other months, and reminded fans that, if you love college basketball, wings and beer, you can never have too much March. In this spot, one fan recounts an unpleasant memory of his June anniversary.