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    Talenti

    Flavorize Me

    October 2015

    Gelato brands use the algorithm only for good! This social campaign scraped Talenti super fan’s social media accounts for the words, emojis, and hashtags they used the most. Each word had a correlating flavor profile. A little math later, and your custom flavor was built. Throw a lot of shade on the internet? Your flavor might be a little salty or are you nothing but *heart emojis* – you might get a sweet-as-pie flavor.

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