• Be Careful What You Cut

    PROBLEM: There’s a heated debate happening about our national debt. What should we cut? Should we raise revenues?

    Ultimately, this is a debate about national priorities: defense or child care; tax breaks or health care. And the truth is that programs critical to the health, welfare and education of children are easy targets. These programs – especially those aimed at poor children – are genuinely at risk.

    SOLUTION: The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run.

    This campaign is designed to get attention, create buzz and remind people that there are better ways to cut the budget than to pick on defenseless children.

    Homeless
    Prison
    Pregnant
    Be Careful What You Cut
  • Homeless

    Homeless

    The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run. This campaign is designed to get attention, create buzz and remind people that there are better ways to cut the budget than to pick on defenseless children.
  • Prison

    Prison

    The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run. This campaign is designed to get attention, create buzz and remind people that there are better ways to cut the budget than to pick on defenseless children.
  • Pregnant

    Pregnant

    The “Be Careful What You Cut” campaign brings the real mistake of cutting child investments into sharp focus. With one image, it illustrates how protecting programs for kids today can drastically alter their lives in the future – and end up saving us all more money in the long run. This campaign is designed to get attention, create buzz and remind people that there are better ways to cut the budget than to pick on defenseless children.
  • Be Careful What You Cut

    Be Careful What You Cut

    The microsite becarefulwhatyoucut.com, designed by Fallon, allows people to take action by writing letters, reaching out to members of Congress and potential candidates, and other friends through a Facebook app to create awareness about the real dangers of cutting child investments: the potential costs down the road. Tied in with the new print campaign, the message is clear, protect now or pay later.