• Cadillac

    ATS vs. The World

    A full 25% of all luxury vehicles sold in the US are in Compact Luxury – a segment that Cadillac has not competed in for years.  In order to launch the ATS with a splash, Cadillac must not only go up against the dominant leader, BMW, but also overcome consumer perceptions that the Brand only makes large, “floaty boats” for an older generation.

    Cadillac ATS vs. The World was created to break the mold of automotive advertising to connect with a new generation of customers.  Set in four countries around the world, the campaign consists of spectacular demonstrations of the nimble, quick and fun driving dynamics of the Cadillac ATS.  Starting with an energetic two minute trailer that hit over one million views in mere days to a full suite of television spots, print, online advertising, digital videos, websites, social activation and more, the campaign takes Cadillac where no American Luxury car has gone before – both figuratively and literally.

    ATS vs. The World Trailer
    Patagonia Advanced Aerodynamics
    Morocco Bembo Brakes
    Monaco Turbo Engine
    China Magnetic Ride Control
  • Cadillac

    ATS vs. The World Trailer

    Cadillac ATS vs. The World was created to break the mold of automotive advertising to connect with a new generation of customers.  Set in four countries around the world, the campaign consists of spectacular demonstrations of the nimble, quick and fun driving dynamics of the Cadillac ATS.  Starting with an energetic two minute trailer that hit over one million views in mere days to a full suite of television spots, print, online advertising, digital videos, websites, social activation and more, the campaign takes Cadillac where no American Luxury car has gone before - both figuratively and literally.
  • Cadillac

    Patagonia Advanced Aerodynamics

    The Patagonian winds are ruthless, but the engineering behind the ATS is up to the challenge. From the front grille to the integrated rear spoiler, every facet has been designed to be invisible to the wind.
  • Cadillac

    Morocco Brembo Brakes

    We went to the Dadès Gorge, high in the Atlas Mountains, in search of the ultimate challenge for the available front Brembo® brakes on the Cadillac ATS. One hundred punishing mountain switchbacks later, we had found it.
  • Cadillac

    Monaco 2.0L Turbo Engine

    We put the ATS to one of the most toughest road courses, The Monaco Grand Prix Circuit. With its 272hp, 2.0 liter turbo engine and the lightest weight in its class, the ATS takes on the circuit and shows how it outmatches the BMW 328i.
  • Cadillac

    China Magnetic Ride Control

    Traversing the Guoliang Tunnel at speed, there isn't time to blink. That's why the available revolutionary Magnetic Ride Control suspension reacts ten times faster than the blink of an eye to the ever-changing road demands. The result is handling that's as impressive as the breathtaking Taihang Mountain views.