Strong connections with readers remains their most important asset By Diego Vasquez January 10, 2013 You might think that with the popularity of mobile content exploding and opportunities for digital advertising expanding by the hour, that the big trends in …
Aki Spicer, Director of Digital Strategy at Fallon Worldwide, is featured on Think Voices By Google, where he talks about the fast pace of change with technology today, and how consumers are adapting to it faster than advertisers. This …
Fallon’s Director of Innovation Marty Wetherall led a Fallon Brainfood session recently that explored the opportunity for brands on Google+. His session outlined what Google+ is (other than the fastest growing site in history), why Google made it (the real …
After lawmakers failed to reach an agreement on the budget, the Minnesota state government was forced to shut down for 20 days—the second time in six years. Thousands of people were left jobless and even more were confused. The BrandTube …
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of “easy freebies.” Coupons 2.0 are also about the enormous social access that the Internet and devices …
For thousands of years, wine and food have been a formal pair. The traditional Beaujolais was shared over Thanksgiving dinner, the bold Cabernet was perfect to accompany steaks off the grill, the celebratory bubbly served as a fixture of the …
A few weeks ago, Fallon conducted an interesting experiment. It began with a Brainfood presentation by Director of Innovation Marty Wetherall entitled “Startup and Never Stop: How the Startup Mentality is Changing Everything (Especially Advertising)”. The presentation concluded with a call …
Martin Kihn, Fallon’s Director of Strategic Analysis, set aside his quant skills recently and talked to the agency about his other career as a successful author. His memoir “Bad Dog (A Love Story)” was released in April by Pantheon Books …
- Fallonthropy was born out of an effort to reboot pro bono to better align with the Fallon of today while continuing to live our modern branding philosophy, Generosity. The program represents a complete shift in how an advertising agency …
This latest Fallon Brainfood presentation considers the sobering realities that shifting consumer attitudes, a tight economy, and the massification of luxury are forcing upon today’s luxury brand leaders to up their game, and forge new ways to attract, connect, and …
In March, the Twin Cities Auto Show was at the Minneapolis Convention Center just down the street from our Fallon office, so the BrandTube team decided to take the opportunity to talk with car consumers. We’d been reviewing the global …
It seems like a pretentious to proclaim something, “The Year of,” but sometimes, an insight of that magnitude is just too blatant to ignore. After five days at SXSW Interactive, I feel comfortable proclaiming that 2011 is the “Year of the User.” This is certainly not a new trend, as Fallon ideas are increasingly built for use (not simply viewership), but the sheer volume of UX conversation at this year’s conference could not be ignore
Thanks to all attendees of Fallon’s second Brainfood of 2011. If you missed Fallon’s Creative Technologist, Jacob Abernathy, last week, then view the Slideshare (and videos) below. Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need …
Did you know that 80% of clicks are done by 20% of people—and they’re probably not your target? That the biggest impact of online display ads could be on search? The explosion of data available to digital marketers often creates …
As the Fallon Insight department members observed office conversations about President Obama’s State of the Union address, they became curious about how the general public engaged in the event and what people’s reactions were to his message. So, the BrandTube …
Most of us are quick to complain about our ever- buzzing, bleeping, blinking cell phones that are forever sucking our time and attention. According to a recent survey conducted by Harris Interactive with 2,179 adults, 59 percent of American workers …
Thanksgiving. Some of us look forward to it, others don’t. You know, all those personal questions, and then will Aunt Linda put raisins in the stuffing again? At BrandTube, we wanted to know how people are feeling about Thanksgiving this …
Marketers often think the costs of social media programs outweigh the benefits – only because ideas are pitched with the wrong strategies and arguments. Wondering how to win? Read Aki Spicer’s take on ways to win in Art of Conversation …
Since elections and the mid-term of the Obama Administration are on many people’s minds, during a recent BrandTube project we asked, “What would you thank the Obama Administration for?” and “What would you ask them for?” Our responses did mention …
John King, Chief Communications Officer Build it, don’t buy it – today’s best ideas aren’t for sale. Tomorrow’s consumers aren’t looking to buy; they’re looking to buy into something. Evolving past paid media messages requires a complete rethink and 10 …
The Cadillac ATS vs. The World augmented reality chalk mural experience has been nominated for a 2013 Webby award for “Best Use of Augmented Reality”. In addition, the ATS vs. The World website was also named an honoree for “Best Site …
By Robert Klara via AdWeek March 21, 2013 If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know what happens when you …
We are proud to announce that our ATS vs. The World campaign for the all-new Cadillac ATS has won a 2013 Effie Award. As the only luxury car in the category, we’re honored that this campaign was recognized for it’s …
At the ad agency Fallon, employees get time and money to donate — and then decide how to use it BY: TOM JOHNSON | DECEMBER 2012/JANUARY 2013 Editor’s note: This article is part of the Helping Creatively feature that appeared in our December 2012/January 2013 …
Behind the scenes of Cadillac’s Olympic campaign By James Thorne Debuting during the 2012 Olympics, the “Cadillac ATS vs. the World” campaign was one of the standout ad spots of the international broadcast. The ATS is Cadillac’s entry-level luxury sedan, …
The celebrated copywriter on why Fallon’s best work may be ahead of it By Noreen O’Leary You studied German and English at Duke. How did you get into advertising? It was a perfectly useless degree. I leaned on a friend …
Getting people excited about doing their taxes is never an easy task. But as it turns out, giving people cash doesn’t hurt. This year, Fallon and H&R Block took to the web to introduce the $100,000 Refund Giveaway. Throughout tax …
The Fallon family lost a very good friend yesterday with the passing of legendary filmmaker Tony Scott. Tony and his brother Ridley were the hands-on executive producers of the second season of BMW Films’ “The Hire,” contributing immeasurably to the …
General Motors captured the gold with its advertising of its new 2013 Cadillac ATS, itsBMW 3 Series-fighter. The“Cadillac ATS vs. the World”campaign launched during the opening ceremony of the London Olympic Games on Friday and continued through the weekend. Cadillac needs to establish this …
Minneapolis, MN – July 27, 2012 – This week marks two exciting milestones for long-time partners Fallon Minneapolis and Children’s Defense Fund: the launch of a provocative new campaign and the 25-year anniversary of their pro bono alliance. As the …
Creative advertising agency Fallon has appointed the highly respected and awarded Jeff Kling as its Chief Creative Officer. Jeff Kling has created famous work for Nike, Miller High Life, Dos Equis, Coca-Cola, Volvo, Heineken, EA, Honda and Jaguar. Most recently …
Pat Fallon, founder and Chairman of Fallon Worldwide, wrote this commentary piece for the Minneapolis StarTribune June 25, 2012. —————————— This November, voters in Minnesota will be asked to decide whether the state Constitution should define marriage as being between …
Minneapolis, MN – May 25, 2012 – Fallon Minneapolis had a great night at the North American Effie Awards this Wednesday, taking home three prizes from the annual awards ceremony in New York. The agency won both Gold and Silver …
This is Beneful’s first ever brand spot, an emotionally charged piece told from the dogs point of view
Adweek breaks down our latest work for The Cosmopolitan of Las Vegas, the spot titled “Let Me Go.” The second commercial for the resort & casino is a spin on the song “Bohemian Rhapsody”, and includes some spoken word and …
Rocky Novak, Director of Digital Development, sat down with Digiday for a Q&A session on branding, the consumer and the role digital can play in it. The main focus should always be to “focus on the consumer”, not on the …
Kanter Media’s analysis lists the Cadillac ATS spot “Green Hell” as the most watched ad in U.S. history. It aired at 9:37 EST, the beginning of the two-minute warning of Super Bowl XVLI between the New York Giants and the …
Now that it’s Super Bowl week, different publications share they’re “All Time” or “Best of” Super Bowl ads. Teresa Iezzi of Co.Create lists our spot for EDS, named “Cat Herders” from Super Bowl XXXIV in 2000, as one of the …
Here’s our latest big stage work for Cadillac, airing on the biggest stage of all, Super Bowl XLVI, on Sunday February 5. Cadillac offered a preview of it today; here’s your chance to see it. The spot, titled “Green Hell,” …
Fallon’s been named lead creative agency for the restaurant chain. Look for our first work to appear during the NCAA’s March Madness. Read the story on StarTribune.com.
Meet Lucky & Malcolm Burkel. At Fallon, we know that our call goes above and beyond our daily work. Many Fallonites stand behind a variety of philanthropic causes that they feel passionately about. Joe Burkel, Fallon’s resident IT guru, has …
Fallonites Sarah Crist, Jonathan Moehnke, Caroline Hittler, & Ned Sundby-Munson in their BeSimple t-shirts. Meet Will Bildsten. He’s a soon-to-be 18 year old with some serious gumption. Will is the founder and entrepreneurial spirit behind BeSimple Apparel, a values-focused t-shirt company …
Fallon Worldwide in Minneapolis believes that philanthropy is an important yet often overlooked part of the advertising industry. Since the agency opened in 1981, Fallon has always been very dedicated to nonprofit organizations like the Children’s Defense Fund. In recent …
Fallon Creative Director Todd Riddle created the first music video for his album “Notes From The Whiskey.” This song is titled, “We Didn’t Know.” A special thank you goes to RED CAR NEW YORK for animation and The Mill New …
As a way of giving back to the community, ten Fallon staffers joined forces to make thirty-five tie blankets. They will be donated to Camp Noah which is a camp that helps children affected by devastating disasters. They help the …
Fallon’s annual Golf Tourney at Gross National Golf Course in Minneapolis on Saturday was met with HOT weather and great cheer. Dan Mirocha turned out to be the big winner this year, as his team (along with Chris Lawrence, Bo …
A handful of gutsy Fallonites took on the Warrior Dash once again this past weekend at Afton Alps. It was 3.02 grueling miles through obstacles and mud, and they all survived as potential poster children for a laundry detergent commercial! …
Fallon looks to find people with the “right stuff”: wanting to outsmart, be passionate about their work, always strive to do their best. We’ve found that in Chase Haviland. Chase comes to us from the University of Minnesota, where he …
On 5/15, our long-standing client and friends from Purina, Steve Crimmins, Eriko Clevenger and Michael Crawford, visited Fallon and shared some background on their business, helped us celebrate our amazing new campaigns for Dog Chow and Beneful, and hosted a …
While our Account Management Department works on dedicated client teams, we get together often as a group to share stories, strategies, obstacles and successes to make us more effective in representing Fallon to our clients. Oh yeah, and we have …
When you think you’re going to end up on the wrong side of St. Patrick’s Day, why not start out the day on the right side? Pancake breakfast courtesy of the crack Project Management team. Bacon included! A little Fallon …
Seven employees from Finance and Talent Resources pooled their Fallonthropy dollars together in order to purchase flannel to make tie blankets. We got together on a Friday during the holiday season and spent the day cutting and tying over $1,500 …
For the past 15 years the first Saturday of December has been the Fallon Kids’ Holiday Party at the Mall of America. Santa greeted around 190 children and parents this December 3rd at the Great Room door in his snowman-patterned …
Once again little Fallonites got a chance to come into the office with their parents to trick or treat in a safe, friendly environment. We started out with a breakfast in the lobby, and then let the little dinosaurs, chickens, …
Minneapolis’s own Red Eye Theater graced the Fallon lobby recently with a special excerpt from their currently running Hunter Gatherers. The play is a dark but comical tale of two couples who are longtime friends and who meet annually to …
Today, our long-time Director of Party Innovation turns 73-years old. Take a moment and drop the DoPI a well-earned congratulations. He may even allow you to “friend” him on Facebook.
When I signed up for the MN AIDS ride I was nervous, unprepared and drunk. But 300+ miles and three and a half days later, I was still able to walk and my (now sober) mind recemented how important this …
The Twin Cities have won an abundance of accolades in the last year: Top 10 Summer Trips, National Geographic; Healthiest City, USA Today; Gayest City, The Advocate; Best City for Finding Employment, Forbes; and most coveted of all, Most Hipster …
What is covered in mud, wears a viking helmet, and isn’t afraid of a little barbed wire? A Fallon Warrior, of course. Last weekend five Fallonites–Nick Bondeson, Joe Haight, Matt Lund, Aki Spicer, and Marty Wetherall–became Fallon Warriors by completing …
What’s Dreamcatchers? Ask children to tell you about their dreams, and they can hardly catch their breath. But something happens along the way—dreams get swallowed by duty, or lost in life’s struggles. Since 2001, Fallon has been encouraging our own …