Fallon Worldwide announces it has been named lead brand agency for Chrysler.
Fallon will handle creative duties for mass media and will choreograph the brand idea across digital, sponsorship and promotional platforms. Billings are undisclosed.
Fallon Minneapolis Chief Creative Officer, Darren Spiller notes, “Our aim is to do brave work that makes a difference. We are undaunted by the task ahead."Mr. Spiller added, "We share the same ambitions for Chrysler.”
"Heading Home" :60
"Agog" :30
"Dance" :30
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About Fallon
Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, TIME Magazine, Nestlé Purina, Nestlé Beverages, Abu Dhabi Commercial Bank, Cruzan Rum, Charter Communications, NBC Universal, General Mills, and TheLadders.com. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering inventive business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.
About Publicis Groupe
Paris-based Publicis Groupe S.A. is the world’s fourth largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around-the-world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.