Cadbury has partly been turning down Kraft's huge bids on the idea that it's too cool for such a big conglomerate. Listen to Christopher Werth and Kai Ryssdal discuss this topic on Marketplace aired on America Public Media. Tune in as they explore Cadbury's lighter side through an engaging chain of TV ads that have been wildly popular -- and profitable.
Click on the following link to access the story beginning at approximately 23:08.
Marketplace