Fallon Minneapolis today unveils a new television spot for its largest client, Travelers. The breakthrough television commercial, “Prized Possession,” stars a lovable mutt, his bone and the Travelers iconic red umbrella to remind consumers that, “when it comes to things you care about, leave nothing to chance.”
“Travelers continues to support our creativity by allowing us take a brave new approach to their marketing—and this spot is yet another example of that,” said Fallon North America Chief Executive Officer Chris Foster. “And, in these unstable times, their message—as illustrated by a very pragmatic pup—is more relevant to consumers than ever before.”
This is the first television commercial released by the company since the news earlier this month that Travelers would be added to the Dow Jones 30. “We are proud to be involved with arguably one of the most highly respected and successful insurance companies in the country,” said Group Account Director Greg Brinker. “Their red umbrella has become a powerful icon—and is synonymous with the brand and its reputation for reliability and protection.”
“Prized Possession” tells the story of a lovable mutt who is startled awake because he fears for the safety of his most prized possession—his bone. He searches, in vain, for the perfect place to keep his bone safe: hidden in the clothes basket, beneath a rug, buried in the backyard, and even tucked away in a bank safety deposit box. Still worrying that his bone isn’t safe, he races back to the bank to retrieve his bone and, back home, he is suddenly carefree, happily playing in his yard. We quickly understand that his cherished bone now rests in his bowl, with the red Travelers umbrella hovering above.
Travelers will launch the new 60-second spot during their flagship PGA TOUR event, the Travelers Championship. The commercial will begin airing June 25 on golf programming on The Golf Channel & CBS, as well as during Wimbledon coverage on NBC. Throughout the summer, the new spot also will be seen during the U.S. Open tennis broadcasts, as well as other national sports-related programming.
The spot was shot by award-winning director Danny Kleinman, and uses a simple story to deliver a powerful and increasingly important message to consumers. The commercial features the music track "Trouble" by singer and songwriter Ray LaMontagne, a renowned folk-rock singer currently signed with RCA. He has recently performed on Saturday Night Live, and in shows and music festivals across the country, including Austin City Limits, House of Blues and a Hurricane Katrina fundraiser at Radio City Music Hall.
Travelers is a leading provider of property casualty insurance for auto, home and business. For more information, visit www.travelers.com.
Media Note: Fallon Minneapolis is a division of Fallon Worldwide, a part of Publicis Groupe S.A., based in Paris. Fallon Minneapolis’ clients include: Travelers, Holiday Inn, Holiday Inn Express, TIME Magazine, Nestlé Purina, Nestlé Beverage, NBC Universal, General Mills, TheLadders.com and Boston Market. Fallon Worldwide is one of the world’s most critically acclaimed creativity companies, delivering innovative strategic business solutions for some of the world’s leading brands. Additional information can be found at www.fallon.com.
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