Fallon Worldwide in Minneapolis believes that philanthropy is an important yet often overlooked part of the advertising industry. Since the agency opened in 1981, Fallon has always been very dedicated to nonprofit organizations like the Children’s Defense Fund. In recent years, the agency has sought out a new way to think about generosity.

Cleverly named, Fallonthropy is simply a unique way of giving back to the community in which we live and work. Fallonthropy is a nonprofit program that was started in 2011. Every employee is given $100 to donate and the opportunity to take one full paid day off to volunteer their time and resources to a cause of their choice. In addition, the program allows Fallon employees to share their stories and causes with their coworkers in the hope of collecting other $100 donations for their charity. The idea of synergy and the whole being greater than the sum of its parts was the driving force behind Fallonthropy.

Since the Fallonthropy program was established, Fallon Worldwide has donated to over 55 causes and charities, including Kiva, Children’s Hospital of Minneapolis, Kostroma Kids, Andrew’s Roundtable, New Brighton Cancer Project, Minnesota Animal Humane Society, The Hungry and the Homeless, Big Brothers and Sisters of the Twin Cities, Feed My Starving Children, and many more. With over 208 Fallonites, the total money raised thus far has reached $8,910 and still counting.

Check out the video below to see how Fallonites have contributed to their favorite causes.