Tag Archives: Purina
Dog Day at Fallon
On 5/15, our long-standing client and friends from Purina, Steve Crimmins, Eriko Clevenger and Michael Crawford, visited Fallon and shared some background on their business, helped us celebrate our amazing new campaigns for Dog Chow and Beneful, and hosted a lobby lunch for the agency. Additional special guests were many of our … Continue reading
Beneful’s First Ever Brand Spot
This is Beneful’s first ever brand spot, an emotionally charged piece told from the dogs point of view Continue reading
New Puppy Chow spot “Around the bend”
Purina® Puppy Chow® brand puppy food wanted to drive their top-of-mind awareness by developing communications based on an emotional insight. We targeted puppy owners in the acquisition phase and created messaging around their puppy’s one-of-a-kind personality. Since we knew that new puppy owners are thinking about everything except food, we helped make … Continue reading
The Bark Heard ‘Round The World
ALPO is a brand with huge awareness, but it was living in a changing marketplace and didn’t have the budget of its heavyweight competitors. Its brand imagery desperately needed improvement, and we needed to cut through the clutter with something fresh, different and modern. Both audience and cultural research told us that … Continue reading