Tag Archives: advertising
Three Things ‘Mad Men’ Taught Us This Season
In the past month, I’ve done the following: considered swimming at a health club for the first time in years; searched for (and bought) a plaid windowpane sport coat; heard the word “hillbilly” used repeatedly in a meeting; gazed longingly at a bottle of Canadian Club at the neighborhood liquor store. I … Continue reading
Fallon Brainfood: Skimmer @ The Social Week 2
On March 24, Fallon launched a free, downloadable tool, called Skimmer, for lifestreaming user social media updates. In the meantime, I’ve been mining the social web for conversations and mentions about Fallon and Skimmer. In the deck below let’s look at: a) Volume, Momentum, Reach, Linkage and Passalong, b) Sentiment and Insights, … Continue reading