king101510

John King in AdAge: “Super Bowl Commercials Lose the ‘Ta-Da!’ Factor”

Posted on February 5, 2011

John King writes the three reasons why Super Bowl Ads are no longer “ta-da” events. Today, marketers are ready and willing to share their commercials online before the big game to create a viral buzz. http://adage.com/superbowl/article?article_id=148710

Posted in News Tagged , , ,
white_f_106x106

Fallon’s on the A-List

Posted on January 25, 2011

Ad Age released it’s A-List Standouts for 2010, and Fallon’s in the Top 10 for the great work done throughout the agency, including new wins on Cadillac, H&R Block, and The Cosmopolitan Hotel of Las Vegas. Read the whole story here.

Posted in News Tagged , , , , ,
king101510

Three Things ‘Mad Men’ Taught Us This Season

Posted on October 18, 2010

In the past month, I’ve done the following: considered swimming at a health club for the first time in years; searched for (and bought) a plaid windowpane sport coat; heard the word “hillbilly” used repeatedly in a meeting; gazed longingly at a bottle of Canadian Club at the neighborhood liquor store. I … Continue reading →

Posted in Brainfood, Insights Tagged , , , , ,