News
Just the Right Amount of Wrong, continued…
Adweek breaks down our latest work for The Cosmopolitan of Las Vegas, the spot titled “Let Me Go.” The second commercial for the resort & casino is a spin on the song “Bohemian Rhapsody”, and includes some spoken word and falsetto. Read more and watch the spot here.
Rocky Novak discusses the value brands must bring to consumers
Rocky Novak, Director of Digital Development, sat down with Digiday for a Q&A session on branding, the consumer and the role digital can play in it. The main focus should always be to “focus on the consumer”, not on the technology. Read more at Digiday.
Cadillac ATS “Green Hell” most watched Super Bowl ad
Kanter Media’s analysis lists the Cadillac ATS spot “Green Hell” as the most watched ad in U.S. history. It aired at 9:37 EST, the beginning of the two-minute warning of Super Bowl XVLI between the New York Giants and the New England Patriots, a game that the Giants ended up winning 21-17. … Continue reading
Fallon’s timeless Super Bowl spot – Cat Herders
Now that it’s Super Bowl week, different publications share they’re “All Time” or “Best of” Super Bowl ads. Teresa Iezzi of Co.Create lists our spot for EDS, named “Cat Herders” from Super Bowl XXXIV in 2000, as one of the Top 10 Super Bowl ads of the Modern Era. Read the full … Continue reading
Fallon’s back on the Super Bowl
Here’s our latest big stage work for Cadillac, airing on the biggest stage of all, Super Bowl XLVI, on Sunday February 5. Cadillac offered a preview of it today; here’s your chance to see it. The spot, titled “Green Hell,” shows the new ATS racing around Germany’s famous Green Hell track, which … Continue reading
Fallon’s Newest Client: Buffalo Wild Wings
Fallon’s been named lead creative agency for the restaurant chain. Look for our first work to appear during the NCAA’s March Madness. Read the story on StarTribune.com.
TED’s Ads Worth Spreading – Never Settle For Less Detroit
TED has recognized our work for H&R Block’s Never Settle For Less Detroit campaign as one of a few that recognizes and rewards innovation, ingenuity, and intelligence in advertising. A lot of Fallon people worked really hard to pull it off, and the spot is great. We think its worthy of TED’s … Continue reading
Juicing the Super Bowl: EDS Cat Herders
Recently, Ad Age published a list of 12 ads that changed Super Bowl marketing efforts. Our EDS spot, Cat Herders, airing during Super Bowl XXXIV in 2000, is one of those ads, because of the use of special effects and digital manipulation. Plus, “herding cats, don’t let anybody tell you it’s easy.” … Continue reading
Partalo leads Fallon’s efforts in defining the “Standard of the World”
How do you jolt a 110-year old brand back into relevance in the luxury auto market? You get a 28-year old woman to lead the strategy behind it. Pretty straightforward, especially for our own Veda Partalo. She and the Cadillac team took the approach of returning Cadillac back to its original standing, … Continue reading
Fallon wins Gold at 2011 Jay Chiat Awards for Strategic Excellence
Fallon’s “Just the Right Amount of Wrong” campaign for The Cosmopolitan of Las Vegas won a Gold 2011 Jay Chiat Award for Strategic Excellence in the “Campaign for a New Brand” category. These awards are presented in recognition of planners who have developed strong and innovative insights and whose work has evolved … Continue reading