Insights - Planning
Fallon’s @AkiSpicer presents “How to Plan Applications” at Planning-ness conference in Denver
How do you get your cinematic storytellers to to credibly build tools for their brands? Fallon’s Director of Digital Strategy will reveal some learning and tips for account planners trying to pilot the process of concepting, selling and building applications and digital tools. Learn some pitfalls to avoid, shortcuts for bridging the … Continue reading
Fallon Brainfood: Fallon Blog Secrets Revealed! (and the death of Fallon Planning Blog)
Its been 2 years since we launched the Fallon Planning Blog and 2 years since Ed Cotton and I did our “Blogging The Agency” presentation at AAAA Planning Conference which tried to assess the value of account planners’ blogging. At the time, questions were just starting to arise about agency bloggers and … Continue reading
Brainfood: Virtuality
Fallon strategic planners Aki Spicer (Aki Octagon) and Avin Narasimhan (Desi Stoneage) have come back from the future to offer their POV about Virtuality and it’s implications for brands.One of the hottest debates in marketing circles today is the viability of virtual worlds like Second Life. What are they? What do people … Continue reading