Insights
The Year of the User: SXSW 2011
It seems like a pretentious to proclaim something, “The Year of,” but sometimes, an insight of that magnitude is just too blatant to ignore. After five days at SXSW Interactive, I feel comfortable proclaiming that 2011 is the “Year of the User.” This is certainly not a new trend, as Fallon ideas are increasingly built for use (not simply viewership), but the sheer volume of UX conversation at this year’s conference could not be ignore Continue reading
Brainfood: “CES Rewind” considers the future of gadgets on our brands
Thanks to all attendees of Fallon’s second Brainfood of 2011. If you missed Fallon’s Creative Technologist, Jacob Abernathy, last week, then view the Slideshare (and videos) below. Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year’s Consumer Electronic Show … Continue reading
Fall0nylitics 2.1: 17 Things You Probably Don’t Know About Online Advertising (And 1 Thing You Probably Do)
Did you know that 80% of clicks are done by 20% of people—and they’re probably not your target? That the biggest impact of online display ads could be on search? The explosion of data available to digital marketers often creates as much confusion as opportunity. This presentation aims to dispel the confusion … Continue reading
BrandTube: Come Together Now As Selfless Placeholders For Our Children
As the Fallon Insight department members observed office conversations about President Obama’s State of the Union address, they became curious about how the general public engaged in the event and what people’s reactions were to his message. So, the BrandTube team took to the streets. Only half of those interviewed had seen … Continue reading
BrandTube: Dear Santa, Your gift of no cell phone for a week…
Most of us are quick to complain about our ever- buzzing, bleeping, blinking cell phones that are forever sucking our time and attention. According to a recent survey conducted by Harris Interactive with 2,179 adults, 59 percent of American workers will check their e-mail over the holiday season. Of those, 15 percent … Continue reading
BrandTube: It’s Not About the Turkey
Thanksgiving. Some of us look forward to it, others don’t. You know, all those personal questions, and then will Aunt Linda put raisins in the stuffing again? At BrandTube, we wanted to know how people are feeling about Thanksgiving this year, so we hit the streets. Rather than ask, “What’s your favorite … Continue reading
You’re selling the wrong thing
Marketers often think the costs of social media programs outweigh the benefits – only because ideas are pitched with the wrong strategies and arguments. Wondering how to win? Read Aki Spicer’s take on ways to win in Art of Conversation 3: It’s Time to Get Busy.
BrandTube: Let’s make the world unpolitical
Since elections and the mid-term of the Obama Administration are on many people’s minds, during a recent BrandTube project we asked, “What would you thank the Obama Administration for?” and “What would you ask them for?” Our responses did mention the hot issues of health care, the war, and education. But in … Continue reading
Words, Pictures, Everything Else
John King, Chief Communications Officer Build it, don’t buy it – today’s best ideas aren’t for sale. Tomorrow’s consumers aren’t looking to buy; they’re looking to buy into something. Evolving past paid media messages requires a complete rethink and 10 new Communication Commandments. John King shares his thoughts for the next generation … Continue reading
App-tastic
Fallon Director of Digital Strategy Aki Spicer shared straight line thinking on planning, building and selling Apps That Work, at the Planning-ness Conference 2010